Editor’s Note
This announcement highlights a significant strategic partnership between JD.com and the China-Britain Business Council, aimed at facilitating market access for UK brands in China.
Beijing, January 30, 2026 – JD.com, Inc., China’s largest retailer by revenue, and the China-Britain Business Council (CBBC) have signed a new partnership agreement aimed at helping more UK brands enter the Chinese market. The two parties will establish a long-term strategic partnership to support more British companies in selling products to JD.com’s 700 million customers.
The partnership was signed at the UK-China Business Forum by CBBC Chair Sir Sebastian Wood and Marcia Mao, General Manager of Business Development at JINGDONG Cross-border, JD.com, Inc., and witnessed by Economic Secretary to the Treasury of the United Kingdom, Lucy Rigby MP.
Under the partnership, CBBC will partner with JINGDONG Cross-border, JD.com, Inc.’s cross-border import business, to support engagement with UK businesses. JINGDONG Cross-border will provide brands with market insights, operational support, and access to JD.com’s comprehensive e-commerce and logistics capabilities, helping them reach Chinese consumers more efficiently and effectively.
JINGDONG Cross-border has supported UK brands in reaching Chinese consumers through various initiatives, including the establishment of the UK National Pavilion, which showcases authentic UK products and emerging brands, while leveraging JD.com’s efficient cross-border e-commerce fast-track logistics to facilitate seamless access and delivery. Over the past year, sales in the UK National Pavilion have consistently delivered strong performance, with top-selling categories including home appliances, healthcare, personal care, and baby & maternal products, highlighting strong consumer interest in British brands and products.
During the forum, JD.com also confirmed its plan to officially launch Joybuy in March. The company is developing its online retail business, Joybuy, in the UK, to offer consumers a broad range of high-quality branded products, with fast delivery across the UK. The company is also investing to expand its UK warehousing network and delivery network, JoyExpress.
As e-commerce and omnichannel retail continue to evolve globally, logistics and supply chain operators are facing unprecedented operational complexity. Rapid SKU expansion, frequent assortment changes, and extreme order volatility, particularly during peak sales events, are placing growing pressure on traditional warehouse models built around manual labor and fixed capacity.
To address these challenges, JINGDONG Logistics has developed the LangzuTech Tote Handling, a Goods-to-Person (G2P) system.
The LangzuTech Tote Handling System is a fully integrated G2P solution that combines tote-handling AGVs, lifting robots, high-density three-dimensional racking systems, automated inbound and picking workstations, empty tote return lines, and centralized charging stations into a closed-loop operational flow.
Through intelligent spatial reconfiguration, the system maximizes the use of a clear height under 12 meters, enabling high-density storage that significantly increases space efficiency and lowers unit warehousing costs. Unlike traditional warehouses that rely on strict category-based zoning, it supports multi-SKU, multi-category storage within a single tote, minimizing consolidation and improving order assembly efficiency in mixed-order environments, while fully leveraging warehousing space.
Modular, zone-based deployment allows warehouses to scale output up or down with demand, reshaping fulfillment cost structures. The goods-to-person design leverages up to 12 meters of clear height, significantly increasing storage density and reducing warehousing cost per unit. The system has been successfully deployed across apparel, pharmaceuticals, electronics, FMCG, and full-category warehouses with complex order profiles.