【China】Analysis of China’s Gold Jewelry Market in 2026: Demand Grows 2% YoY, Online-Offline Integration Becomes a Trend [Chart]

Editor’s Note

This article explores the evolving retail landscape for gold jewelry, where online platforms are gaining prominence for research and purchasing, while physical stores are adapting by enhancing service and experience. The trend points toward a blended future for the sector.

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Online-Offline Integration Trend

With the rapid development of e-commerce platforms, the proportion of online channels in gold jewelry sales continues to rise. Consumers are increasingly inclined to learn about product information, compare prices, and complete purchases through online platforms. Offline stores attract consumers to visit and shop by improving service quality and creating immersive shopping experiences.

Average Retail Price of Gold Jewelry in China, 2020-2026

The government has introduced multiple policies to support the digital transformation and innovative design of the jewelry industry, encouraging enterprises to adopt new materials and technologies to enhance product competitiveness. For example, the “Guiding Opinions on Promoting High-Quality Development of the Jewelry and Jade Industry” explicitly proposes to promote the development of intelligent manufacturing and green design. As consumer demands for the quality and design of gold jewelry continue to rise, the high-end market continues to expand. It is estimated that the scale of China’s gold jewelry market in 2026 will decrease by 7.6% year-on-year.

Scale and Growth Rate of China’s Gold Jewelry Market, 2020-2026

Beijing Diansuo Consulting Co., Ltd. is a well-known industrial consulting organization with a global perspective and a commitment to serving global clients. It is dedicated to providing authoritative, accurate, and reliable industry information services for global investors.
The data and information in the report are sourced from the analysis of publicly available industry information, in-depth interviews with industry experts and senior executives of related enterprises, as well as professional judgments and evaluations made by Diansuo analysts based on the above content. The analysis uses the industry analysis model independently established by Diansuo, combined with market analysis, industry analysis, and business analysis, to reflect the current market situation, trends, and patterns. It serves as an important decision-making reference for enterprises planning their layout in the gold jewelry industry.
The “2026-2032 China Gold Jewelry Industry Panoramic Survey and Investment Strategy Consulting Report” released by Diansuo Network consists of twelve chapters. The report first introduces the definition, business model, industry chain, risk factors, industry characteristics, and research methods of the gold jewelry industry. Then, based on a comprehensive industry PEST environment analysis, it provides a detailed analysis of the production, sales, scale, and price characteristics of gold jewelry products in domestic and international markets. Subsequently, it analyzes the trade situation and operational status of the gold jewelry industry itself or related industries. Following that, it conducts a detailed analysis of several core elements of the gold jewelry industry, including the industry chain operating environment, regional development trends, industry competition landscape, and typical enterprise operations. Finally, the report makes scientific and rigorous predictions regarding the supply, demand, price, scale, risks, and strategies of the gold jewelry industry. If you wish to have a systematic understanding of the gold jewelry industry or plan to invest in it, this report is an indispensable and important tool.

Report Table of Contents

Chapter 1: Overview of the Gold Jewelry Industry Development
Section 1: Definition and Characteristics of the Gold Jewelry Industry
1. Definition and Classification of the Gold Jewelry Industry
2. Industry Characteristic Analysis
Section 2: Analysis of the Gold Jewelry Industry Business Model
1. Procurement Model Analysis
2. Production Model Analysis
3. Sales Model Analysis
4. Profit Model Analysis
5. Pricing Model Analysis
Section 3: Analysis of Major Risk Factors in the Gold Jewelry Industry
1. Operational Risk Analysis
2. Management Risk Analysis
3. Legal Risk Analysis
4. Raw Material Supply Risk
5. Human Resource Risk
Section 4: Analysis of Periodicity, Seasonality, and Regional Characteristics of the Gold Jewelry Industry
Section 5: Research Overview of the Gold Jewelry Industry

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1. Purpose of Gold Jewelry Industry Research
2. Principles of Gold Jewelry Industry Research
3. Methods of Gold Jewelry Industry Research
4. Content of Gold Jewelry Industry Research
Chapter 2: Analysis of the Gold Jewelry Industry Operating Environment
Section 1: Analysis of the Political and Legal Environment of the Gold Jewelry Industry
1. Industry Management System
2. Industry-Related Standards
3. Industry-Related Development Policies
Section 2: Analysis of the Economic Environment of the Gold Jewelry Industry
1. Global Macroeconomic Analysis
2. Domestic Macroeconomic Analysis
3. Analysis of the Impact of the Economic Environment on the Industry
Section 3: Analysis of the Social Environment of the Gold Jewelry Industry
1. Social Environment of the Gold Jewelry Industry
2. Impact of the Social Environment on the Industry
Section 4: Analysis of the Technological Environment of the Gold Jewelry Industry
1. Gold Jewelry Technology Analysis
2. Analysis of the Impact of the Technological Environment on the Industry
Chapter 3: 2025 Global Gold Jewelry Industry Operation Analysis
Section 1: Review of the 2025 Global Gold Jewelry Industry Operation
Section 2: Development Dynamics of the 2025 Global Gold Jewelry Industry
Section 3: Regional Competition Landscape of the 2025 Gold Jewelry Industry
Section 4: Current Status and Prospects of Key Regional Markets
1. North American Market Overview and Trends
2. European Market Overview and Trends
3. Asia-Pacific Market Overview and Trends

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Section 5: 2026-2032 Global Gold Jewelry Industry Prospects
Chapter 4: Analysis of the Operating Conditions of China’s Gold Jewelry Industry
Section 1: Analysis of the Development Overview of the Gold Jewelry Industry
1. Review of Industry Development History
2. Analysis of Industry Operating Conditions and Global Market Share
Section 2: Analysis of the Production Dynamics of the Gold Jewelry Industry
1. Statistics on Production Capacity of China’s Gold Jewelry Industry, 2021-2025
2. Analysis of Production Volume of China’s Gold Jewelry Industry, 2021-2025
Section 3: Analysis of the Sales Dynamics of the Gold Jewelry Industry
1. Statistics on Demand in China’s Gold Jewelry Industry, 2021-2025
2. Regional Analysis of Demand Volume in the Gold Jewelry Industry
Section 4: Analysis of the Market Scale of the Gold Jewelry Industry
1. Statistics on the Market Scale of China’s Gold Jewelry Industry, 2021-2025
2. Regional Distribution of Demand Scale
Section 5: Analysis of Price Trends and Influencing Factors in the Gold Jewelry Industry
1. Review of Prices in China’s Gold Jewelry Industry, 2021-2025
2. Analysis of Price Influencing Factors in China’s Gold Jewelry Industry
Chapter 5: 2021-2025 Import and Export Analysis of the Gold Jewelry Industry
Section 1: 2021-2025 Export Analysis of the Gold Jewelry Industry
1. Analysis of Total Export Volume of the Gold Jewelry Industry, 2021-2025
2. Analysis of Total Export Value of the Gold Jewelry Industry, 2021-2025
3. Chart of Average Export Price Trends, 2021-2025
4. Analysis of Export Distribution by Country
5. Analysis of Export Conditions in Major Domestic Provinces and Cities
Section 2: 2021-2025 Import Analysis of the Gold Jewelry Industry
1. Analysis of Total Import Volume of the Gold Jewelry Industry, 2021-2025
2. Analysis of Total Import Value of the Gold Jewelry Industry, 2021-2025

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⏰ Published on: January 22, 2026