【China】Bulgari Officially Endorses Actress Chen Duling

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Editor’s Note

Luxury brand Bulgari has officially named Chinese actress Chen Duling as an endorser. Her striking features and the brand’s glittering jewels combine to create a series of captivating visuals, sparking considerable buzz on social media.

Bulgari’s Official Endorsement

The luxury jewelry brand Bulgari has officially endorsed Chinese actress Chen Duling. Her distinct bone structure paired with dazzling jewelry creates every frame in the lens like a fashion blockbuster.

Social Media Buzz
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The announcement sparked significant discussion on social media platform Weibo. Key comments and reactions from users include:

“Bulgari saved Zhao Lusi for the finale post, haha, certain critics are proven wrong again.”
“It was a store closure event with only one celebrity? Bulgari gave such a grand规格 treatment? And it was a global first look outfit.”
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“Bulgari posted Zhao Lusi’s New Year campaign大片 as the finale update on RED (Xiaohongshu). Netizens are asking if her title is about to be upgraded to global ambassador! Soon to be on equal footing with Liu Yifei.”
“Bulgari endorsed Chen Duling. Is this the Ning Yizhuo effect?”
Related Events & Context
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The endorsement news coincides with Chen Duling’s recent high-profile appearance at the “Weibo Night” awards ceremony on February 5, 2026, where she won the “Weibo Annual Hot Actor” award. Her red carpet looks and backstage moments generated substantial online engagement.
Other related discussions on Weibo included comparisons with fellow actress Bai Lu, summaries of top Chinese actresses’ luxury endorsements, and mentions of Bulgari’s Lunar New Year campaign featuring other ambassadors like Jolin Tsai, Wu Lei, Zhang Linghe, and Liu Yifei.

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⏰ Published on: February 06, 2026