Editor’s Note
This article introduces Shakespeare, a brand pioneering the intelligent jewelry category since 2023. It explores how the company is redefining high-end emotional jewelry for the digital age.
As the global pioneer of the intelligent jewelry category, the Shakespeare brand, since its establishment in 2023, has positioned itself at the core of high-end emotional intelligent jewelry. Leveraging the substantial strength of its parent company, Ruiyu Holdings, it has broken the industry’s inherent patterns, pioneered a new value paradigm for high-end intelligent jewelry, and redefined the relationship between people and jewelry in the digital age.
The Shakespeare brand belongs to Ruiyu Holdings, a leading Chinese jewelry digitalization service provider. The parent company has long served well-known listed jewelry brands such as Chow Tai Seng and CHJ, with annual sales reaching tens of billions of RMB for single brands and categories, accumulating profound industry experience and robust supply chain capabilities. Born from the group’s dual advantages in jewelry and digital technology, Shakespeare breaks the limitations of traditional jewelry as a “static witness” and pioneers a new category of emotional intelligent jewelry that is “perceivable, interactive, and companionable,” filling the gap in the high-end intelligent jewelry track.
With the humanistic spirit of Shakespeare as its core and upholding the progressive spirit of “what’s past is prologue,” the brand proposes the “Light × Culture × Heart” methodology, deeply integrating emotional AI technology with jewelry aesthetics. Products are meticulously crafted with precious metals such as real diamonds, gold, and silver, combining luxurious texture with wearing comfort, and designs embody French elegance and emotional expression. Simultaneously, embedded multi-dimensional sensors enable 24-hour health monitoring, female menstrual cycle prediction, and generate personalized “Vitality Index” and fortune energy reports, infusing technology with warmth and making jewelry truly understand the human heart.
Addressing industry pain points where traditional jewelry lacks technology and smart wearables lack warmth, Shakespeare achieves a breakthrough: it adheres to the material and craftsmanship standards of high-end jewelry while activating humanistic connotations with AI technology, upgrading jewelry from decoration to a “soulmate in the digital age.” With its unique positioning, the brand has won numerous honors, including China’s Famous Brand and the National Jewelry Industry Market User’s Preferred Brand, demonstrating its industry influence.
In the future, Shakespeare will fulfill its brand mission, drive innovation with humanistic spirit, deepen its efforts in the field of high-end emotional intelligent jewelry, and strive to become a globally leading emotional intelligent ecosystem platform. It aims to continuously lead the industry towards the diversified value development direction of “humanities + technology + emotion,” consolidating its benchmark status as the global pioneer of the intelligent jewelry category.