【Davos, Switz】How Circular Jewelry Conquered the Sustainability Podium at Davos

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Editor’s Note

This article highlights Pandora’s rapid ascent in global sustainability rankings, underscoring the strategic shift away from virgin materials as a key driver of both environmental progress and commercial success.

The End of Virgin Mining and the Success of “Decoupling”

At the World Economic Forum, the research firm Corporate Knights presented its Global 100 ranking for 2026, positioning Pandora as the second most sustainable company in the world and the absolute leader in the consumer sector. The rise is notable: in just one year, the Danish company climbed from 48th place to second place globally, competing against more than 8,000 organizations.

This year’s recognition validates a strategy that Pandora has been executing with precision. In 2024, the brand reached a record: 100% of the silver and gold used in its jewelry is now from recycled sources. This is in addition to the exclusive use of lab-grown diamonds, produced entirely with renewable energy.

“However, the data that resonates most in business terms is its ability to decouple economic growth from environmental impact. While its revenue grew by 49% since 2019, its CO2 emissions were reduced by 17%. This indicator demonstrates that profitability does not have to be the enemy of decarbonization.”
The Pillars of the Ranking

What weighed most in Corporate Knights’ balance? Mainly, three factors where Pandora obtained the maximum score:

  • Sustainable Revenue and Investments: 100% of its operation is aligned with low-impact criteria.
  • Governance: The remuneration of the CEO, Berta de Pablos-Barbier, is directly linked to the fulfillment of environmental objectives.
  • Transparency: The company operates with 100% renewable electricity and recorded no social or environmental sanctions or fines.
For De Pablos-Barbier, this achievement is part of “preparing the company for the future.” With a turnover exceeding USD 1 billion and a global presence, Pandora ceases to be a case study to become a reference standard for the mass consumption industry.

Complete Global 100 ranking by Corporate Knights and methodology: Link

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⏰ Published on: January 22, 2026