Editor’s Note
This article highlights the expanding role of AI into creative sectors like jewelry design, showcasing an Indian startup that merges algorithmic design with traditional craftsmanship. Notably, the company emphasizes a fully sustainable production process powered by green energy.
The use of Artificial Intelligence is now happening in every field. A five-day AI Summit has already begun in Delhi. Meanwhile, an Indian startup has also launched its jewelry brand, designed with AI, into the market. The company claims that its brand’s designs are prepared by AI and then crafted by artisans. In this entire process, only green energy is used, which reduces carbon emissions and environmental damage to zero.
The DAIMANTÉ brand is entirely made in India, using recycled gold. The jewelry features lab-grown diamonds, causing no harm to the environment.
The Artificial Intelligence (AI) Summit 2026 has commenced in the country’s capital, Delhi. Concurrently, an Indian startup has launched its jewelry products crafted with AI. The company says its entire focus is on using AI from the design to the manufacturing of jewelry, so that its products showcase a blend of technology and tradition. The company has also trained its artisans to work in tandem with AI.
Jewelry products based on AI-prepared designs have been launched.
Every design in DAIMANTÉ begins with shapes created by AI, inspired by nature, geometry, and energy. Indian artisans understood, refined these ideas, and then handcrafted the product. This enhances the creativity of technology without altering human skill. Entirely prepared and manufactured in India, DAIMANTÉ aligns with the ‘Make in India’ vision and meets the growing global demand for ethical, sustainable luxury. All activities of the brand, from design and diamond cultivation to gold sourcing and finishing, happen within the country, helping to establish India as a global hub for jewelry manufacturing and innovation.
The brand begins with a pendant-focused collection named Talisman, inspired by ancient symbols related to protection, strength, and transformation. Redesigned for those desiring modern design, each piece is created not just as an ornament but with personal meaning. This collection is crafted in recycled 14–18K gold and adorned with IGI-certified lab-grown diamonds, reflecting DAIMANTÉ’s commitment to responsible luxury. The Talisman collection starts at a price of 30,000 rupees, making design-inspired diamond jewelry accessible to a new generation of luxury consumers.
At the heart of the brand are lab-grown Type II-A diamonds, prepared using the CVD process. The atomic structure, brilliance, and strength of these diamonds are similar to those mined from the earth, but without the environmental and ethical harms associated with traditional mining. By eliminating mining, DAIMANTÉ significantly reduces land damage and environmental degradation while ensuring complete transparency.
— Sunny Kumar, CEO and Founder of DAIMANTÉ
All of DAIMANTÉ’s diamonds are created using renewable energy. Every piece, made with recycled gold and eco-friendly packaging, is certified by IGI/SGL, comes with BIS hallmarking, and also offers lifetime exchange and buyback guarantees. Currently, DAIMANTÉ operates as a digital-first brand. The brand sells through its online platform and is preparing to open its first physical store in Pune soon, followed by a phased expansion into major Indian markets. The brand also has a presence in the USA, reflecting its ambition to bring Indian design and responsibly made jewelry to a global stage. For more information about the product, you can visit https://www.daimante.com/.