Editor’s Note
This article explores a novel application of artificial intelligence: the creation of diamond jewellery. As global discussions on AI intensify, its integration into the meticulous craft of jewellery design marks a unique fusion of technology and traditional artistry.
Artificial Intelligence (AI) is changing the way we live. Today, AI technology is being used everywhere. But this is the first time AI is being used to create diamond jewellery. The jewellery designs are prepared using AI.
In today’s era, AI is being discussed everywhere. The discussion around AI is particularly significant because the Artificial Intelligence 2026 summit has commenced at Bharat Mandapam in Delhi. Whether it’s farming, trains, or technology, the use of AI is increasing across all sectors. Now, a glimpse of AI is also being seen in the jewellery sector. Indian startup DAIMANTE has launched its jewellery products crafted with AI. The company says its entire focus is on using AI from the design to the manufacturing of jewellery, so that its products showcase a blended fusion of technology and tradition. The company has also trained its artisans to work in tandem with AI.
Caratix Jovella Pvt. Ltd., a company that creates diamonds in a lab, has introduced its new jewellery brand DAIMANTE to the Indian luxury jewellery market. The company’s vision is clear: the future of diamonds is based on the convergence of technology, ethics, and design. By using AI, DAIMANTE, as a green luxury brand, creates jewellery by combining AI-designed elements with traditional craftsmanship.
Every DAIMANTE jewellery piece’s story begins with AI. First, AI prepares the design. Then, Indian artisans bring them to life with their artistry. Here, technology gives wings to imagination, and the artisans provide it with a soul. Completely designed and manufactured in India, DAIMANTE advances the ‘Make in India’ vision. All processes, from design to diamond growth, gold sourcing, and finishing, happen within the country. This is why the brand is playing a significant role in establishing India as a global hub for jewellery manufacturing and innovation, while also meeting the growing demand for ethical and sustainable luxury.
The brand begins with the Talisman pendant-centric collection. This collection is inspired by ancient symbols that convey messages of protection, strength, and transformation. Each design is crafted not just as an ornament, but with a personal identity and emotional meaning. This collection is made in recycled 14k/18k gold and is equipped with IGI-certified lab-grown diamonds. The collection is available starting at a price of 30,000 rupees, making designer diamond jewellery more budget-friendly for the new generation of customers.
DAIMANTE creates Type II-A diamonds in the lab. These are developed using CVD technology. The structure, brilliance, and strength of these diamonds are similar to those mined from natural sources, but their creation does not involve the environmental and ethical challenges associated with traditional mining. Apart from the mining process, the brand focuses on environmental protection while maintaining complete transparency.
– Sunny Kumar, CEO and Founder of DAIMANTE
All diamonds are created using renewable energy. Along with recycled gold and eco-friendly packaging, every jewellery piece is IGI or SGL certified and comes with BIS hallmarking. Additionally, customers are offered lifetime exchange and buyback guarantees. Currently, DAIMANTE operates as a digital-first brand and sells through its online platform. Its first physical store is set to open soon in Pune, after which there are plans for gradual expansion into major markets across the country.