Editor’s Note
This article outlines a strategic partnership between AI-driven jewelry firm Lehosah and UAE-based DAS Holdings to establish a smart jewelry manufacturing joint venture in Dubai. The collaboration aims to merge advanced technology with luxury craftsmanship, reflecting the growing market for integrated wearable tech.
February 5, 2026, Dubai – AI-based jewelry tech company Lehosah Inc. announced today that it has signed a Memorandum of Understanding (MOU) with UAE-based investment firm DAS Holdings to establish a joint venture (JV) for a smart jewelry manufacturing factory in Dubai and the launch of a joint brand.
Through this MOU, the two companies plan to establish a joint venture company in Dubai with an investment of approximately 50 billion won. Key areas of cooperation include: ▲ Building a jewelry manufacturing factory utilizing AI and robotics, ▲ Jointly developing the manufacturing-specialized AI solution ‘ChromaKey Factory’, and ▲ Developing and operating a global joint brand based on lab-grown diamonds.
The joint venture to be established by Lehosah and DAS Holdings will build a jewelry manufacturing hub based in Dubai. The factory aims to transform the traditionally manual-centric jewelry manufacturing process into a data-driven smart factory by introducing the latest manufacturing equipment and robotics, including 3D printing, automated casting facilities, polishing robots, and computer vision-based quality inspection.
The companies plan to gradually build infrastructure at the Dubai factory for efficient production of small-batch, high-variety, high-end jewelry and product lines utilizing lab-grown diamonds, with the goal of later expanding it into a manufacturing base for GCC and global partners.
Another key pillar of this JV is the manufacturing-specialized AI solution ‘ChromaKey Factory’.
While Lehosah’s existing AI solution ‘ChromaKey’ primarily covered design and cost calculation program areas, ChromaKey Factory will focus on the manufacturing and operations domain. It aims to optimize production planning and scheduling for each process and line, improve demand forecasting, inventory and material (MRP) management, quality control (QC), and real-time cost and profitability analysis using data.
Lehosah and DAS Holdings also plan to pursue the development of a joint brand specializing in lab-grown diamonds through this JV.
Initially, the brand will be launched through flagship and pop-up stores in the UAE (Dubai/Abu Dhabi) and cross-pop-ups linked to major Korean complex cultural spaces. Subsequently, the plan is to gradually expand to Saudi Arabia, Asia, and online DTC channels.
