Editor’s Note
This article outlines a significant strategic move by LEHOSAH Inc. into the Middle Eastern market through a major joint venture with UAE-based DAS Holdings. The planned investment and focus on smart jewelry manufacturing highlights the growing convergence of technology and luxury goods.
On February 5, 2026, in Dubai – AI-based jewelry tech company LEHOSAH Inc. announced today that it has signed a Memorandum of Understanding (MOU) with UAE-based investment firm DAS Holdings to establish a joint venture (JV) for launching a smart jewelry manufacturing factory and a joint brand in Dubai.
Through this MOU, the two companies plan to establish a joint venture corporation in Dubai worth approximately 500 billion won and cooperate on key areas including: ▲ Building a jewelry manufacturing factory applying AI and robotics; ▲ Jointly developing the manufacturing-specialized AI solution ‘ChromaKey Factory’; ▲ Developing and operating a global joint brand based on lab-grown diamonds.
The joint venture to be established by Lehosah and DAS Holdings will build a jewelry manufacturing hub based in Dubai. The factory aims to transform the traditionally manual-centric jewelry manufacturing process into a data-driven smart factory by introducing the latest manufacturing facilities and robotics, such as 3D printing, automated casting equipment, polishing robots, and computer vision-based quality inspection.
The companies plan to gradually build infrastructure at the Dubai factory capable of efficiently producing small-batch, high-variety, high-end jewelry and product lines utilizing lab-grown diamonds, with the intention of later expanding it as a manufacturing base for GCC and global partners.
Another core pillar of this JV is the manufacturing-specialized AI solution ‘ChromaKey Factory’.
While Lehosah’s existing AI solution ‘ChromaKey’ primarily dealt with design and cost calculation program areas, ChromaKey Factory will focus on the manufacturing and operations domain. It is expected to improve demand forecasting and inventory/material (MRP) management using data, quality control (QC), and real-time cost/profitability analysis by optimizing production planning and scheduling for each process and line.
Lehosah and DAS Holdings also plan to pursue the development of a joint brand specialized in lab-grown diamonds through this JV.
Initially, the brand will be launched through flagship and pop-up stores in the UAE (Dubai/Abu Dhabi) and cross-pop-ups linked to major Korean complex cultural spaces. Subsequently, the plan is to gradually expand to Saudi Arabia, Asia, and online DTC channels.