Editor’s Note
This article highlights the strategic expansion of the Aditya Birla Group’s jewelry brand, Indriya, into a new regional market. The opening of its flagship store in Haldwani, Uttarakhand, represents a key step in the brand’s national growth and its connection to a region celebrated for its artisanal heritage.
Haldwani: Aditya Birla Group’s jewelry brand, Indriya, has formally entered the Uttarakhand market by launching its first store in Haldwani. This marks a significant milestone in the brand’s national expansion journey. Nestled in the beautiful foothills of Kumaon, Haldwani is a major commercial hub in Uttarakhand, renowned for its rich cultural heritage and exquisite gold and silver craftsmanship. This flagship store by Indriya presents a splendid fusion of Uttarakhand’s cultural legacy and the brand’s modern design philosophy, reflecting a timeless yet contemporary jewelry experience. Through this launch, Indriya aims to redefine the region’s jewelry market with a new, premium perspective while respecting local traditions with a modern outlook.
Located on Nainital Road in Haldwani, the new store has been designed to offer customers an exceptional and premium shopping experience. It showcases the brand’s commitment to fine craftsmanship and modern retail design. The store features dedicated spaces for customers, such as a ‘Craftsmanship Room,’ housing an extensive collection of over 28,000 exquisite designs. This blend of traditional markets and modern retail experience makes the store an ideal destination for expansion. With this launch, Indriya is further strengthening the quality and seamless shopping experience for customers in Uttarakhand.
With the opening of this store in Haldwani, Indriya’s national network has now reached 47 stores. Currently, the brand operates six stores in Delhi, five in Mumbai, four in Hyderabad, and three in Pune. Additionally, it has two stores each in Ahmedabad, Jaipur, Patna, Bengaluru, Indore, and Lucknow. Meanwhile, the brand is strengthening its pan-India presence with one store each in major cities like Jodhpur, Surat, Vijayawada, Bhubaneswar, Prayagraj, Kanpur, Agra, Gaya, Jammu, Chhatrapati Sambhajinagar, Chandigarh, Mangaluru, Kolkata, Cuttack, Siliguri, Ranchi, and now Haldwani.
Aditya Birla Group’s jewelry brand ‘Indriya’ is opening its first store in Uttarakhand, strengthening its presence in North India. This will allow customers in Haldwani to experience the brand’s signature jewelry offerings for the first time.
