Editor’s Note
Indriya, the Aditya Birla Group’s jewelry brand, has opened its first flagship store in Uttarakhand, marking a strategic expansion into North India. Located in Haldwani, a key commercial center, the store aims to blend local heritage with contemporary design, offering a premium retail experience.
Accelerating its expansion in North India, Indriya, the jewelry brand of the Aditya Birla Group, has formally entered the Uttarakhand market by launching its first flagship store in Haldwani. Opened on Nainital Road, this premium store aims to add a new dimension to the region’s jewelry market by presenting a fusion of local traditions and modern designs. Located in Haldwani, a major commercial hub of Kumaon, the store is designed to offer customers a premium shopping experience. It features an extensive collection of over 28,000 designs and has developed facilities like a special ‘Karigari Room’ for customers, reflecting the brand’s commitment to intricate craftsmanship and modern retail design.
With this launch, Indriya’s national network has reached 47 stores, and the brand has established a strong presence in several major cities across the country.
The brand states that through this new store, customers in Haldwani and surrounding areas will have access to an excellent collection, superior craftsmanship, and a seamless shopping experience, which is expected to give new direction to the premium jewelry market in Uttarakhand.