Editor’s Note
This article previews the upcoming Hong Kong International Jewellery Show and the concurrent Diamond, Gem & Pearl Show, highlighting the new Hard Pure Gold Pavilion as a key feature showcasing technological innovation in the industry.

The 42nd Hong Kong International Jewellery Show will take place from 2 to 6 March at AsiaWorld-Expo, featuring a wide range of jewellery raw materials. Also, the Hong Kong International Diamond, Gem & Pearl Show will be held from 4 to 8 March at the Hong Kong Convention and Exhibition Centre, showcasing finished jewellery pieces.
Jenny Koo, Deputy Executive Director of the HKTDC, made the statement.
The twin shows attract strong global industry support, with exhibitors participating from over 40 regional and industry pavilions. The World Gold Council debuts the Hard Pure Gold Pavilion, showcasing innovative gold craftsmanship to the global market. The Hong Kong Watch Manufacturers Association Ltd. will participate as a pavilion for the first time, while the Zhushan Turquoise pavilion from Hubei will also make its debut.
The Hall of Fame at the Hong Kong International Jewellery Show makes a highly anticipated return this year with over 40% expansion in scale, welcoming renowned international jewellery brands.
More than 20 seminars and networking sessions will be held, covering industry trends, digital marketing and jewellery technologies. A session will examine how artificial intelligence moves from design to commercialisation to drive the development of the jewellery industry. There will also be seminars where influencers share how to leverage e-commerce platforms to enhance jewellery brand visibility and boost sales.