Editor’s Note
This article previews the upcoming Hong Kong International Jewellery Show, highlighting the debut of a dedicated “Pure Gold Pavilion” to feature innovative gold technologies. The event, organized by the HKTDC, will maintain its successful dual-venue format in March.

The world’s largest one-stop jewelry fair, organized by the Hong Kong Trade Development Council (HKTDC), is set to return in early March following the proven ‘two fairs, two venues’ format.

The 12th Hong Kong International Diamond, Gem & Pearl Show, to be held at AsiaWorld‑Expo from March 2 to 6, will showcase a wide variety of gemstone raw materials.
Additionally, the 42nd Hong Kong International Jewellery Show, to be held at the Hong Kong Convention and Exhibition Centre from March 4 to 8, will present finished jewelry pieces.

Supported strongly by the global industry, the twin fairs will feature exhibitors across more than 40 regional and thematic group pavilions. The World Gold Council will operate a Hard Pure Gold Pavilion for the first time, introducing innovative gold craftsmanship to the global market. The Hong Kong Watch Manufacturers Association Ltd. will also operate a pavilion for the first time at this fair, and the Zhushan Turquoise Pavilion from Hubei Province is newly established.
The highly anticipated Hall of Fame at the Hong Kong International Jewellery Show returns with over 40% expansion this year, attracting renowned international jewelry brands.
More than 20 seminars and networking sessions will cover industry trends, digital marketing, and jewelry technology. One session will explore how artificial intelligence is driving the development of the jewelry industry from design to commercialization. Another seminar will feature influencers sharing how to use e-commerce platforms to enhance jewelry brand awareness and boost sales.
