Editor’s Note
This article highlights a significant rebound in Chow Tai Fook’s retail performance across Mainland China and Hong Kong-Macau markets in Q3 2025, driven by strategic adjustments to product offerings and pricing.

On January 22, Chow Tai Fook Jewellery Group disclosed its unaudited operational data for the third quarter ended December 31, 2025.
During the period, the group’s retail performance accelerated significantly compared to previous quarters, with simultaneous rebounds in the Mainland and Hong Kong-Macau markets. The sales growth was primarily driven by improvements in product structure and pricing systems.
In the third quarter, the group’s overall retail value increased by 17.8% year-on-year. Among this, retail value in Mainland China grew by 16.9% year-on-year, accounting for 84.8% of the group’s total retail value. Retail value in Hong Kong, Macau, and other markets increased by 22.9% year-on-year, with its share rising to 15.2%.
