Editor’s Note
This analysis underscores the enduring cultural and economic significance of jewellery in India, while highlighting a pivotal generational shift. The evolving tastes and values of younger consumers are actively reshaping the market, creating new dynamics for both tradition and innovation.
Jewellery is India’s Biggest Asset, Report Claims – New Generation Creating New Trends
A recent report highlights that jewellery remains India’s most significant asset class. The analysis reveals a shifting landscape driven by the preferences of the new generation, who are establishing fresh trends in design, purchasing behavior, and the perceived value of jewellery.
