Editor’s Note
India’s jewelry sector is undergoing a significant transformation. This article details how a major supplier, Satva Gold Limited, is leveraging its established supply chain to enter the consumer market directly with a new product line and an omnichannel retail strategy.
A major shift is coming to India’s jewelry sector, as one of the country’s largest gold suppliers and manufacturers, Satva Gold Limited, has announced its entry into the consumer retail market with its new 9-carat gold jewelry.
Satva Gold Limited has a strong history of supplying gold jewelry to over 10,000 retailers across India. The company is now moving forward by adopting an omnichannel retail model to sell directly to customers. The brand aims to provide shoppers access to modern jewelry designs through brick-and-mortar stores and online platforms. This combines its extensive manufacturing experience with existing retail practices.
By launching a unique 9-carat gold jewelry concept, Satva Gold Limited aims to carve a distinct niche in the Indian jewelry market. While most Indian jewelers offer a variety of carat options, Satva Gold Limited is focusing solely on 9-carat gold. The brand intends to promote 9-carat gold as a stylish and practical choice, especially for everyday wear.
Satva Gold Limited plans to open 21 retail stores across India by 2027. Each store will showcase modern jewelry collections designed to meet changing customer tastes, particularly for young buyers seeking lightweight, trendy, and versatile pieces.
Industry experts and the founder of Satva Gold Limited believe the brand’s strong supply chain and manufacturing skills provide a competitive edge in delivering high-quality, designed jewelry at the right prices. By entering the retail market, the group aims to expand its presence while meeting the growing demand for affordable luxury jewelry.
Through its retail and digital growth strategy, the company hopes to change customers’ perspective on gold jewelry by blending traditional value with modern lifestyle trends. This retail expansion signifies a major movement towards innovation, accessibility, and customer-centric experience in the jewelry industry.