Editor’s Note
This article examines how Tiffany & Co. leveraged celebrity influence and strategic media placements to anchor its brand within India’s Valentine’s Day cultural narrative, signaling a high-profile start to the season.
India, February 2026: The recent shopping visit by Saif Ali Khan and Kareena Kapoor Khan to the Tiffany & Co. boutique in Mumbai ahead of Valentine’s Day set the tone for the season, firmly placing the American jewelry brand at the center of India’s cultural conversation around love. Tiffany & Co. proceeded to further capture the imagination of the Indian market this Valentine’s Day with covers across leading publications including Harper’s Bazaar India, HELLO! India, and Grazia India.
On the cover of Harper’s Bazaar, Twinkle Khanna wore Tiffany Lock earrings, Tiffany Two Row Knot bracelet, Tiffany Knot bracelet, Tiffany Lock bracelet, Tiffany Lock Half Diamond pendant, and Tiffany Knot necklace—a powerful expression of self-assured love celebrating independence and individuality.
The HELLO! cover featuring Farhan Akhtar and Shibani Akhtar captured the essence of classic couple’s romance, reflecting enduring partnership through Tiffany & Co.’s iconic creations. The couple was spotted wearing multiple pieces including Knot drop diamond earrings, Knot necklaces, Interlock pendants, and Lock bracelets.
Grazia’s “Power Of Love Series” featured multiple duos like Aaliyah Kashyap and Shane Gregoire, and others including Pranay Jaitly & Shounak Amonkar, wearing Tiffany & Co. jewelry, celebrating love in its many forms—bold, expressive, and deeply personal.
Through these high-visibility moments, Tiffany & Co. reaffirms its enduring association with Valentine’s Day, defining the season year after year with iconic jewelry and cultural relevance.
Available at: Tiffany & Co. boutiques at Jio World Plaza, Mumbai, and The Chanakya, New Delhi.