Editor’s Note
Titan’s shares surged to a record high on strong quarterly sales, defying broader market weakness. Analysts have raised their target price following the robust update.
Tata Group’s company Titan has created a stir in the stock market. While the overall market was sluggish, Titan’s shares jumped 4% to reach their all-time high. The reason is the company’s stellar quarterly update, with sales of jewelry and watches showing a robust 40% growth. Experts have now recommended buying the stock with a new target price of ₹4,500.
Titan announced after market hours that its consumer business saw a spectacular 40% growth in the December quarter (Q3FY26) compared to the same period last year. This figure is significantly better than market expectations.
The watches segment saw a 13% increase. An interesting trend was observed here—demand for analog watches (with hands) increased by 17%, while smartwatch sales declined by 26%. This clearly indicates that people are now returning from smartwatches to classic watches.
The eyewear business grew by 16% and fragrances by 22%. Meanwhile, the international business made a huge leap of 81%.
Given such spectacular growth, foreign brokerage firm Nomura has expressed confidence in Titan’s stock. The brokerage has maintained a ‘Buy’ rating on the stock with a target price of ₹4,500.
Looking at the wedding season and people’s growing interest in jewelry, experts believe that expansion into smaller cities (Tier 2/3) will bring significant profits to the company. Currently, 60% of the jewelry market is still unorganized, which Titan is gradually pulling towards itself through its trusted branding.
Titan is not limited to just gold. Anticipating the future, the company has also stepped into the lab-grown diamonds market. For this, they have launched a new brand named “beYon”.
Experts consider this a very smart move. The margin on lab-grown diamonds is higher than that of natural diamonds, which will increase the company’s profit. Additionally, the company is planning to expand its international business by increasing the number of Tanishq’s foreign stores from 22 to 50.
