【Jabalpur, Ma】Low Price, Compromised Purity… Why 9-Carat Gold is Failing in Weddings and Investment

Editor’s Note

This article examines the growing debate around 9-carat gold in India. While marketed as an affordable option, its low purity (37.5%) raises concerns about tarnishing and long-term value, making it a contentious choice for both weddings and investment.

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Low Price, Compromised Purity… Why 9-Carat Gold is Failing in Weddings and Investment

Jabalpur News: 9-carat gold jewelry, which has emerged as a low-cost option in the market, is now a hot topic of discussion in the bullion market. Both traders and customers are in a state of confusion about buying 9-carat gold because its purity is only 37.5 percent, while the rest is alloy. Due to this, after some time, differences in its color and shine become noticeable, and it does not look like traditional gold. However, 9-carat gold is valid under BIS hallmark and government standards, and with its price being around Rs 40,000 per 10 grams, it is certainly becoming a cheap option for customers. But due to low returns and color issues, people are not yet preferring it for investment, weddings, and festivals.

37.5% Pure Gold, 62.5% Alloy

Ajit Jain, a bullion trader from Jabalpur, Madhya Pradesh, told Local 18:

“There are significant problems with the color of 9-carat gold. After a few days, it will look as if it’s not gold at all. This is because the purity of 9-carat gold is quite low. Although 9-carat gold is also hallmarked and government-approved, due to low purity, after a few days it will seem like it’s not gold. On the other hand, its price is indeed much lower. In the market, its price is around Rs 40,000 per 10 grams, which has emerged as an option for customers.”

He said that 9-carat gold means that the jewelry contains 37.5% pure gold and the remaining 62.5% is alloy. This metal is now also coming under the BIS hallmark. Due to containing only 37.5% gold, its price is much lower. It yields lower returns compared to 24 and 22-carat gold. Also, the yellow color of 9K gold is lighter, so it does not look as shiny as 22 and 18-carat gold. Due to the higher proportion of alloy, it can even turn slightly black under some conditions, especially if not maintained properly.

Low Demand for 9-Carat Gold Currently

He said that therefore, in the market, people still prefer 22K or 24K gold for investment and weddings-festivals. So, while people do inquire about 9-carat gold as an investment, they are not buying it due to many shortcomings. This is why its demand is currently low in the market. Meanwhile, 9-carat gold jewelry is only being seen in big cities.

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⏰ Published on: February 09, 2026