Editor’s Note
This announcement highlights E-Fran Co.’s strategic expansion of its ‘Otakaraya’ service, focusing on convenience by opening new stores in commercial facilities close to residential areas. The planned openings for December 2025 underscore the company’s commitment to accessible and reliable purchase services nationwide.
E-Fran Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and Representative Director: Taishi Shikamura), which operates the high-value purchase service ‘Otakaraya’, announced the opening of 10 new stores nationwide in December 2025.
Otakaraya currently operates over 1,630 stores nationwide (including franchise stores), focusing on providing accessible and reliable purchase services. All new stores are located within commercial facilities or along daily life routes, emphasizing convenience for customers to “easily drop by during shopping or on the way home from work.”
In the increasingly competitive reuse industry, E-Fran Co., Ltd., the operator of Otakaraya, is actively expanding its directly operated stores, which now number over 1,630 (as of December 2025). The focus is not merely on increasing store count but on creating community-based stores that prioritize:
– Being located along daily life routes for spontaneous visits.
– Providing a consultation environment where first-time visitors feel at ease.
Otakaraya handles a wide range of items, including brand goods, precious metals, watches, and jewelry. Consultations such as “Can I sell this?” are welcome, and all appraisals are free. Experience the peace of mind and convenience unique to community-based directly operated stores.
Otakaraya handles purchases of various items, including:
– Gold and precious metal products
– Gemstones such as diamonds
– Brand bags and wallets
– Luxury watches
– Stamps and old coins
– Gift certificates, etc.
All new stores are located in places easily accessible during daily shopping, such as within commercial facilities or high-traffic areas.
– **Otakaraya Shirone Odori Store**: Located along a road connecting residential areas and local streets, providing an easy-to-access environment for nearby residents.
– **Otakaraya York Mart Heiwadai Store**: Located inside a supermarket, offering high convenience along daily shopping routes.
– **Otakaraya Tenmaya Fukuyama Port Plaza Store**: Located within a large commercial facility in an area visited by a wide range of generations.
– **Otakaraya York Mart Tateba Store**: Located within a community-based supermarket, easily accessible alongside daily necessities shopping.
– **Otakaraya MEGA Don Quijote Tachikawa Store**: Located within a large commercial facility, easily accessible along shopping, errand, and entertainment routes.
– **Otakaraya Takahama Main Store**: Located in a central area of the region, easily accessible to local residents.
– **Otakaraya Kumamoto Kamitori Store**: Located in a high-traffic area, easily accessible for first-time visitors during shopping or outings.
– **Otakaraya Park Avenue Kawatoku Store**: Located within a department store in central Morioka, accessible to a wide age range.
– **Otakaraya Frespo Hanamigaoka Store**: Located within a suburban commercial facility with parking, allowing customers to bring multiple items from home.
– **Otakaraya MEGA Don Quijote Kibuki Store**: Located within a large commercial facility for daily use, easily accessible after work or during shopping.
E-Fran Co., Ltd. will continue to expand its directly operated stores, enhancing its presence nationwide as a “reliable and accessible purchase shop.” Through store development that aligns with the daily lives of local communities, the company aims to make the value of reuse more accessible.
Otakaraya is a high-value purchase shop for brand goods, precious metals, antiques, etc., operating over 1,630 stores nationwide (as of December 2025), boasting one of the industry’s largest store networks. It handles purchases of various items, including gold and precious metal products, gemstones like diamonds, brand goods, watches, stamps, old coins, and gift certificates. Appraisal services are available through over 1,630 stores via in-store, on-site, email, or online appraisal, all free of charge. Knowledgeable appraisers provide careful evaluations.