【Milan, Italy】EXCLUSIVE: Bulgari Taps Dua Lipa as Global Brand Ambassador

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Editor’s Note

Bulgari has announced the appointment of pop star Dua Lipa as its newest global brand ambassador, citing her embodiment of empowerment and confidence as a key alignment with the brand’s values.

Dua Lipa
MILAN – Bulgari on Thursday will name Dua Lipa its newest global brand ambassador.
“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values,” said Laura Burdese, the brand’s deputy chief executive officer. “She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.”

Burdese, who will take on the CEO role July 1, succeeding Jean-Christophe Babin, enthused about beginning “this exciting new chapter together” with the artist.

“It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity,” said the British singer and songwriter, whose accolades include seven Brit Awards and three Grammy Awards. “Their pieces always add the perfect finishing touch, transforming a look into a real moment.”
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Lipa joins current Bulgari ambassadors Anne Hathaway, Lisa, Liu Yifei and Priyanka Chopra Jonas.

She recently wore Bulgari at the Berlinale Film Festival on Feb. 14, accompanying her fiancé Callum Turner on the red carpet for the premiere of “Rosebush Pruning,” and for the Milano Cortina 2026 Olympics promotional campaign for NBC Olympics & Peacock last November.
An activist and philanthropist, Time magazine included Lipa in the Time 100 list of the 100 most influential people in the world in 2024 and Billboard ranked her at number 25 on its 2025 “Top 100 Women Artists of the 21st Century” list.

Lipa is also a model with high-profile fashion credits and made her acting debut in the 2023 “Barbie” film directed by Greta Gerwig and whose soundtrack “Dance the Night” she performed.
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In addition to numerous cover shoots, and ambassadorships for the likes of YSL Beauty and Evian, she made her runway debut at Versace’s spring 2022 show in Milan, which was soundtracked by tracks from her album “Future Nostalgia.” In 2023, the singer collaborated with Donatella Versace for the brand’s La Vacanza collection.

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⏰ Published on: February 19, 2026