Editor’s Note
This article examines the shifting global perception of diamonds, where traditional metrics like scarcity are now weighed against ethical and environmental considerations. It highlights the growing market for lab-grown alternatives, particularly in Western markets.
In recent years, the global value of diamonds is being reassessed not only from the perspectives of “scarcity” and “price,” but also from viewpoints such as transparency, ethics, and environmental consideration.
Lab-grown diamonds, in particular, are expanding their market share as the next-generation standard, especially in Europe and the United States, due to possessing:
1. The same composition, chemical makeup, and physical properties as natural diamonds.
2. Brilliance and quality equal to or surpassing that of natural diamonds.
3. A production background that does not involve mining, considering environmental and human rights aspects.
On the other hand, challenges remain in Japan, such as being “not well-known” and “not discussed as an option.”
DiALY’s mission is to correctly communicate lab-grown diamonds not as “artificial/substitute products” but as “diamonds with new value.” The brand values delivering not just price or brand name, but also the story and philosophy encompassing:
By specializing in lab-grown diamonds, DiALY achieves:
– Diamond selection based on stringent quality standards.
– Design planning that accompanies life’s milestones and anniversaries.
– Proposals for everyday jewelry that naturally blends into both daily life and special occasions.
It is a brand for everyone seeking “meaningful jewelry,” not limited to bridal or anniversary occasions.
Through lab-grown diamonds, DiALY aims for a society where jewelry choices become an expression of one’s values.
Furthermore, DiALY aims to expand collaborations with wedding venues, rental dress, and accessory businesses nationwide, aiming to deliver new options to the entire bridal industry.
