【Seoul, South】French Sensibility Resonates… Didier Dubot Wins ‘First Brand Award’ in Jewelry Category for Fourth Consecutive Year

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Editor’s Note

Didier Dubot has secured its fourth consecutive grand prize in the jewelry category at the Korea First Brand Awards, with consumer surveys highlighting it as a most-anticipated brand for 2026.

세정 임세희 주얼리사업부장(오른쪽)이 6일 서울 신라호텔에서 열린 ‘2026 대한민국 퍼스트브랜드 대상’ 시상식에서 ‘디디에 두보’ 주얼리 부문 대상을 수상 하고 있다. [사진=디디에 두보] 
About 450,000 Consumers Participated in Evaluation… Selected as ‘Most Anticipated Jewelry Brand of 2026’

The French sensibility demi-fine jewelry brand ‘Didier Dubot’ has proven its brand competitiveness by winning the grand prize in the jewelry category at the ‘2026 Korea First Brand Awards’ for the fourth consecutive year.

The ‘Korea First Brand Awards’ is the largest brand awards ceremony in Korea that selects the No. 1 brand in each field to lead the year, based on consumer satisfaction surveys and expert evaluations. This year, approximately 450,000 consumers participated in the survey to select the ‘Most Anticipated Brand of 2026’ in each field.

With this award, Didier Dubot has been named the ‘Jewelry Brand to Lead the Year’ selected directly by consumers for four consecutive years, further solidifying its position as a leading brand in the domestic jewelry industry.

Didier Dubot, which has built a differentiated brand identity with fresh designs and luxurious styling rarely seen in the domestic jewelry market, has once again led new trends this year by emphasizing artistic sensibility and premium materials.

Platinum and Lab-Grown Diamond New Products Receive High Praise… Strengthening Premium Material Competitiveness

In particular, new products utilizing ‘Platinum’, the highest-grade metal material, and colored lab-grown diamonds were highly praised as luxurious and rare items. The new line ‘Sensuelle Raw’, which maximizes the brand’s artistic sensibility, debuted not only jewelry but also living objects for the first time, providing customers with a differentiated brand experience.

“I would like to express my gratitude to the consumers who have chosen Didier Dubot as the ‘Most Anticipated Jewelry Brand’ for the fourth consecutive year this year, and we will strive to meet your expectations in 2026 as well,” said Lim Se-hee, head of the jewelry business division at Sejung. “We plan to continue providing new collections and differentiated brand experiences that maximize Didier Dubot’s unique artistic sensibility and excellent product quality, so we ask for your continued interest and love.”
Go Yoon-jung Muse Campaign Effect… Solidifying Luxury Jewelry Brand Identity

Meanwhile, since last year, Didier Dubot has solidified its identity as a ‘premium jewelry brand’ by selecting actress Go Yoon-jung as its new muse, launching campaigns that highlight a luxurious mood, and upgrading everything from products to customer management by a notch.

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⏰ Published on: January 06, 2026