Editor’s Note
Provisional data shows the jewelry and watch retail market sustained its multi-year growth trajectory in 2025, with volume reaching €2.135 billion. This follows consistent annual increases, highlighting the sector’s ongoing resilience and consumer demand.
The retail market volume for jewelry and watches grew by 6% in 2025 to 2.135 billion euros, according to provisional data from Informa DBK’s ‘Sectoral Observatory’.
These figures continue the market’s upward trends. In 2024, the market closed with a turnover of 2.020 billion euros, representing a growth of 6.3% compared to the previous year. This followed an 8.3% increase in 2023 and a 16.7% increase in 2022.
According to the report, the sector’s dynamism has been favored by strong demand, in a context of improving private consumption, and by the prolonged upward trend in prices, which has driven sales in value terms in recent years.
This growth has not been uniform across all segments. Specialized chains concentrated nearly 60% of the market in 2024, while independent commerce reduced its share to 19.1%, and large retail surfaces reached 21% of the market.
According to the report, jewelry and costume jewelry items accounted for 56% of sales, watch items for 39%, and silverware and accessories accounted for only 5%.
The supply structure continues to be marked by the progressive reduction in the number of small independent retailers, only partially compensated by the growth of establishments integrated into chains.
Thus, by the end of 2024, there were approximately 8,700 specialized points of sale operating in Spain, a figure that maintains a downward trend. The offering of physical stores is complemented by the growing offering of specialized stores in the online channel, as well as sales through large retail surfaces.
The size reached by the main operators determines a notable degree of concentration in the sector. The top five competitors accounted for 43% of the market in 2024, while the top ten reached 57%.