Editor’s Note
This article discusses the launch of a new jewelry collection against the backdrop of a recovering Spanish retail jewelry sector, which saw 6% growth in 2025.
The retail jewelry and watch sector in Spain closed 2025 with a growth of 6%, reaching a total volume of 2.135 billion euros, according to provisional data from Informa DBK’s ‘Sectoral Observatory’. This figure confirms the recovery and dynamism of the market after years of adjustment and changes in consumption habits, and positions the sector strongly for 2026.
The Informa DBK report highlights that the increase in sales has been driven both by demand for high-end products and by growing interest in affordable jewelry and watches, which has attracted a younger, more digitalized audience. Furthermore, the online channel has continued to gain importance, solidifying its relevance in the strategy of the sector’s leading brands.
The 6% growth represents a sustained recovery after the slight slowdown of previous years, and reflects both the sector’s ability to adapt to modern consumption trends and its resilience in the face of economic volatility. The jewelry and watch market now combines the traditional offer in physical stores with omnichannel strategies that include e-commerce, digital marketing, and personalized in-store experiences.
According to Informa DBK, the luxury and mid-to-high-end watch segment has been particularly dynamic, driven by exclusive collections, limited editions, and brand campaigns that connect with demanding consumers with increasing purchasing power. Meanwhile, jewelry oriented towards gifts and special events has maintained its stable growth, especially in the engagement, wedding, and personalized product categories.
This sector performance positions the Spanish jewelry and watch market as one of the most resilient in Europe, with prospects for moderate and sustained growth in 2026, supported by digitalization trends, product innovation, and customer loyalty strategies.