Editor’s Note
The Spanish retail jewelry and watch market continues its robust expansion, closing 2025 with a 6% increase to €2.135 billion. This marks several consecutive years of growth, solidifying a phase of sustained recovery and expansion for the sector.
According to provisional data from the Informa DBK Sectoral Observatory, the retail jewelry and watch sector in Spain closed 2025 with 6% growth, reaching a market volume of 2.135 billion euros. This marks several consecutive years of expansion for the sector. This advance follows a 6.3% increase in 2024, when turnover stood at 2.020 billion euros, and after the increases recorded in 2023 (+8.3%) and 2022 (+16.7%), consolidating a phase of sustained growth.
The report indicates that the sector’s dynamism has been favored by strong demand, in a context of improving private consumption, as well as by the upward trend in prices, which has driven sales in value terms in recent years.
| Year | Market Turnover (million euros) | Annual Variation |
| :— | :— | :— |
| 2022 | 1,865 | +16.7% |
| 2023 | 2,020 | +8.3% |
| 2024 | 2,020 | +6.3% |
| 2025 | 2,135 | +6% |
Value growth remains supported by both demand and product price increases.
Market growth has not been uniform across different commercial formats. In 2024, specialized chains concentrated nearly 60% of the market, compared to 19.1% for independent commerce, while large retail surfaces reached a 21% share.
This evolution reflects greater sector concentration, driven by the size reached by the main operators and the progressive reduction in the number of small businesses.
| Segment | Share of Sales |
| :— | :— |
| Jewelry and Costume Jewelry | 56% |
| Watches | 39% |
| Silverware and Accessories | 5% |
Jewelry and costume jewelry remain the main driver of the market, accounting for more than half of sales.
The supply structure continues to be marked by a decline in the number of small independent businesses, a trend that is only partially offset by the growth of establishments integrated into chains.
At the end of 2024, there were approximately 8,700 specialized points of sale operating in Spain, a figure that maintains a downward trajectory. In addition to this network of physical stores, there is growth in the online channel, as well as commercialization through large retail surfaces.
The report also highlights the high degree of business concentration: the top five operators accounted for 43% of the market in 2024, while the top ten competitors reached a combined share of 57%.