Editor’s Note
As Valentine’s Day approaches, we examine its enduring role as a commercial event. While the celebration faces competition in a packed calendar of spending occasions, it shows signs of resilience. This feature explores current spending trends, with insights from OBS Business School professor Claudia Núñez.
In the lead-up to Valentine’s Day, we dedicate a special feature to this consumerist holiday linked to couples. As a commercial milestone, it has seen better times but is recovering in an increasingly crowded calendar of spending celebrations. On average, Spaniards will spend around 100 euros, with hospitality taking the lead, but flowers and jewelry are not far behind.
We will speak with Claudia Núñez, a professor at OBS Business School and one of the authors of an interesting report on the floral industry that highlights the problems of a seasonal sector with very tight margins.
We analyze the evolution of the price of gold and its impact on jewelry sales in the retail market. We dissect the evolution of spending on weddings and honeymoons… and what happens when love ends?
Finally, the economy of the love algorithm: with the director of GFK Media, we discover how many Spaniards are on dating apps and how these platforms are financed.