Editor’s Note
Watches of Switzerland Group has finalized its acquisition of Texas-based family retailer Deutsch & Deutsch, a move that expands its U.S. footprint and adds four showrooms representing major luxury watch brands to its portfolio.
The British luxury watch specialist Watches of Switzerland Group (WOSG) has announced the completion of the acquisition of Deutsch & Deutsch. The company is a family-run jewelry and watch retailer based in Texas.
Deutsch & Deutsch has been in operation since the 1920s and is an authorized retail partner for several high-end brands. These include Rolex, Cartier, Omega, Tudor, Tag Heuer, Breitling, IWC Schaffhausen, and Roberto Coin. The acquisition includes four showrooms in the Texas cities of El Paso, Laredo, McAllen, and Victoria.
The transaction involved the acquisition of 88 percent of the share capital of Deutsch & Deutsch. Watches of Switzerland holds an option to acquire the remaining shares in the future. The four showrooms will continue to operate under their original name. This step aims to leverage the brand’s local heritage, as it approaches its 100th anniversary.
Two of the locations have recently been expanded and renovated. The company confirmed that planning is underway to bring the remaining two showrooms up to the same modern luxury standard. Following this deal, Watches of Switzerland now operates 25 Rolex-anchored showrooms in the USA.
For the financial year ending December 31, 2024, the acquired showrooms generated a combined annual revenue of $67 million. WOSG stated that the profitability of these locations is in line with its existing US retail activities.
Tad Deutsch and Aladar Deutsch, the current leaders of the company, will remain with the business and continue to lead the showrooms post-acquisition. Brian Duffy, Chief Executive Officer (CEO) of WOSG, described the move as “value-accretive” and complementary to the group’s existing network.