Editor’s Note
This article explores how a historic Japanese jeweler is bridging traditional poetic forms like tanka with modern expressions of empathy and connection, highlighting the enduring power of words in life’s most meaningful moments.
Ginza Diamond Shiraishi (Operated by: NEW ART Co., Ltd., Chuo-ku, Tokyo, Representative: Eri Hamano), as Japan’s first* bridal jewelry specialty store, has consistently emphasized the importance of conveying one’s own feelings in proposals, accompanying numerous “new beginnings for couples.” The power of conveying through “words” is immense. “Tanka” poetry condenses scenes and emotions into a limited number of words, to be savored together with others. We empathize with and sponsor this program that speaks of feelings through words.
The program will collaborate with the tanka app “57577” to solicit tanka poems from viewers. From the submitted works, the performers will select several poems that caught their attention and discuss the scenes that emerge from them. Talk videos not fully covered in the program will be released on YouTube.
GINZA DIAMOND SHIRAISHI presents ECHO: Tanka for You
Set in the fictional cafe “ECHO,” poets and other creators from different fields freely discuss the profound world of tanka, expressed in 31 syllables (5-7-5-7-7).
Performers: Aomatsu Hikaru (Veteran Chi), Ito Kon
● Submit a Tanka Poem
(1) Download the tanka app ‘57577’.
(2) Create a tanka poem from the “Create” menu.
(3) Check the collaboration campaign with the program within the “Themes” section of the menu.
(4) Submit your tanka via the “Submit Tanka” button!
*Please create an account and consider sharing on X.
● View/Vote on Submitted Tanka Poems
(1) Download the tanka app ‘57577’ and check the collaboration campaign with the program.
(2) Vote by giving ‘Likes’ to each work via the “View Submissions” button.
*Voting: Multiple poems (votes) per person are allowed.
App Link: https://tanka.one/app
*Ginza Diamond Shiraishi NEWS page: https://www.diamond-shiraishi.jp/news/tanka_2026.html
