Editor’s Note
This article outlines the “Rakuten Shop of the Year 2025” awards, an annual initiative by Rakuten Group, Inc. to recognize top-performing stores on its Rakuten Ichiba platform. Now in its 28th year, the awards are determined through a comprehensive evaluation of user votes, order volume, and sales data.
“Rakuten Shop of the Year 2025” is an initiative by Rakuten Group, Inc. to honor the annual best shops among over 50,000 stores (as of November 2024) on its internet shopping mall “Rakuten Ichiba.” The awards comprehensively evaluate results from user popularity votes, order counts, and sales figures of each store. This marks the 28th year of the event.
This year, we are honored to have simultaneously received two prestigious awards on Rakuten Ichiba. Winning the “Jewelry & Accessories Genre Grand Prize” in a highly competitive category with numerous excellent shops is a recognition of our service quality and trust in our authentication process, and we are deeply honored.
Furthermore, receiving the “Reuse Award” holds significant meaning for our company, which aims not to end items with damage in disposal or consumption but to visualize their new asset value and establish market liquidity. This is also a step in embodying our corporate philosophy: “Relationships for Well-being — Creating a prosperous society by cherishing each item and each sentiment.” By connecting not just items but also the “sentiments” imbued in them by our customers to the next person, we pursue a future where individual emotional fulfillment and a sustainable society coexist.
“BRING” is a brand reuse shop that accurately assesses the value of items, from the latest trends to rare archives, based on vast data. Its strengths lie in a fresh product lineup that keenly captures ever-changing market needs and high-level authentication and speedy response by experienced buyers. As a “shop chosen by people,” it pursues a rich reuse experience that makes customers think “I want to use it again” through sincere communication and highly transparent services.
STAYGOLD Co., Ltd., under the banner of “NEXT REUSE CULTURE,” aspires to be more than just a part of the circular economy; it aims to present new choices for people’s lifestyles and values themselves. As a “trusted reuse partner,” it pursues swift responses, hospitality that exceeds expectations, and a consistently fresh and stimulating lineup. To make reuse a more familiar and enjoyable choice, we will continue to deliver encounters with valuable “next items,” not just “used goods.”