Editor’s Note
PC Jeweller’s stock closed at ₹10.90 on Monday. The company announced its official approval as a franchise brand on the Uttar Pradesh government’s CM-YUVA e-commerce portal, a program aimed at supporting youth entrepreneurship.
Shares of jewelry company PC Jeweller are often in the news. PC Jeweller Ltd’s share price closed at ₹10.90 on Monday. The company informed the exchange that the Directorate of Industries and Enterprise Promotion of the Uttar Pradesh government has officially approved onboarding the company as a franchise brand on the Chief Minister-Youth Entrepreneur Development Campaign (CM-YUVA) portal. The Uttar Pradesh government’s CM-YUVA program, through e-commerce and digital services, aims to promote employment generation and encourage entrepreneurship. Under this scheme, new stores will be opened in the state.
PC Jeweller Limited announced that, in support of the Uttar Pradesh government’s policy for entrepreneurship promotion, skill development, and local employment generation, the company had proposed to assist trained goldsmith entrepreneurs in rural/semi-urban Uttar Pradesh to establish 1,000 jewelry retail franchise units with the company. This will create financially robust employment and self-employment opportunities and empower aspiring jewelry entrepreneurs by combining the trust of an established brand with modern digital sales tools, ensuring scalability, visibility, and sustainability.
A reversal is visible on PC Jeweller’s chart after a continuous decline. Last week, a pullback was seen in the stock, and if it sustains this week as well, the stock price could once again reach around ₹12. Support is now forming around ₹10, but this level should not break now.
PC Jeweller Limited’s share price recorded a gain of 13% last week and an impressive gain of over 330% in the company’s shares over the past 5 years. However, in the past one year, this stock has declined by 40%. One year ago, this stock was trading at the ₹19.25 level.
The company recorded another strong financial performance in the second quarter of fiscal year 2026 (Q2 FY 2026) due to sustained customer demand during the festive season. The company maintained its remarkable financial momentum as in previous quarters and further improved its performance.