Editor’s Note
This article highlights a collaborative pop-up exhibition in Xi’an by De Beers and Chow Tai Fook, merging seasonal celebration with diamond craftsmanship. It is presented as part of a broader promotional tour.
Xi’an, China – As the Lunar New Year approaches, the ancient city’s festive atmosphere grows stronger. Blending the warmth of the season with the eternal brilliance of diamonds, De Beers Group and Chow Tai Fook Jewelry Group have presented the ‘Every Facet, Illuminated The Gift of Sparkle’ limited-time thematic exhibition at Xi’an SKP. As the final stop of a nationwide tour, the Xi’an exhibition continues the radiant ambiance from Shenzhen, Wuhan, and Dalian, inviting guests to follow the light and discover the unique brilliance of their multifaceted selves within the sparkle of natural diamonds. Each natural diamond, with its everlasting glow, reflects personal growth, carries New Year aspirations, and eternally captures every sincere emotion and significant moment.
On February 6, Ms. Loletta Lai, Vice President of Marketing for Natural Diamonds, Asia Pacific at De Beers Group; Mr. Sun Xiaodong, Regional General Manager of Chow Tai Fook Jewelry West China; and Mr. Chen Xingxu, Brand Friend of Chow Tai Fook, attended a special guest event. Through the exclusive gifting of natural diamonds, they conveyed the precious sentiments of New Year offerings. Chen Xingxu, together with the guests, unveiled a ‘Secret Code,’ using the dazzling brilliance of the chosen diamonds to capture the beautiful moment and jointly commence the New Year’s prelude.
At the event, Chen Xingxu appeared wearing Chow Tai Fook’s Linglong series natural diamond jewelry, illuminating the pop-up space with extraordinary style. As a young actor dedicated to the screen, Chen Xingxu constantly challenges himself through diverse roles, from cool and dashing to gentle and delicate, cultivating a unique personal charm through varied performances that highly aligns with the ‘Every Facet, Illuminated’ concept. Natural diamonds perfectly enhance this multifaceted charm, illuminating his distinctive风采 in every aspect.
The Xi’an limited-time exhibition continues the immersive curation approach from Shenzhen, Wuhan, and Dalian, integrating the ancient city’s cultural heritage, the festive New Year atmosphere, and the dazzling brilliance of natural diamonds to create a space blending Eastern artistic conception with modern aesthetics. Inspired by Chow Tai Fook’s classic red jewelry box, the design transforms diamond facet lines into flowing light and shadow patterns, recreating the ceremonial moment of opening a jewelry box while vividly interpreting the ‘Every Facet, Illuminated’ theme through layered interplay of light and shadow.
The exhibition area carefully presents four thematic product series, celebrating different personalities and beautiful moods with diverse designs, offering more inspiration for year-end gifting and self-reward. The ‘Love・Brilliant as Stars’ series symbolizes the炽热初心 of daring to love and speak; the ‘Vera Wang Love’ series highlights锋芒 of undefined individuality; the ‘Chuan Xi’ series carries the底蕴 of Eastern culture and the power of从容生长; and the ‘Ling Wu’ series interprets an attitude of combining strength and softness while relentlessly pursuing dreams. Under the ‘Every Facet, Illuminated’ theme, the different series resonate with each other, whether gifted to loved ones, family, close friends, or used to reward one’s own shining self, each承载来自心底的纯粹情感 and寄托了对每一个独特生命都能熠熠生辉的美好期许.
Beyond the ‘Every Facet, Illuminated’ product series, De Beers Group and Chow Tai Fook, leveraging the Tracr traceability platform, have introduced ‘Twin Diamonds’—each pair originates from the same natural diamond rough, meticulously polished to become a专属永恒配对 gifted by nature, infusing稀缺而纯粹的价值 into emotional expression.
De Beers Group始终相信 that true brilliance begins with trust and transparency. Its innovatively developed Tracr platform integrates cutting-edge technologies like IoT, AI, and blockchain to build a full-chain traceability system for natural diamonds. It not only ensures the authenticity and transparency of each natural diamond from the source but is also committed to presenting the unique story behind it. Consumers can trace the complete journey through a专属Tracr ID, allowing natural diamonds to transcend mere adornment and become emotional tokens承载信任、承诺与可持续价值.
Exhibition Information:
‘Every Facet, Illuminated’ Limited-time Thematic Exhibition Xi’an Stop
Time: February 1, 2026, to March 8, 2026
Location: 1st Floor Link Atrium, Xi’an SKP Mall
Interactive Perks: On-site participation offers a chance to receive精美礼品.