Bulgari Names Dua Lipa as New Global Brand Ambassador

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Editor’s Note

Bulgari has announced pop star Dua Lipa as its new global brand ambassador, citing her embodiment of confidence, creativity, and contemporary femininity as a perfect match for the luxury house’s identity.

Bulgari Names Dua Lipa as New Global Brand Ambassador

The luxury jewelry house Bulgari announced that it has chosen pop star Dua Lipa as its new global brand ambassador.

“It is especially significant to collaborate with an iconic brand like Bulgari, and I am very excited to be part of a house that represents confidence, creativity, and contemporary femininity. Their pieces always provide the finishing touch that transforms a look into a memorable moment,” said the British singer-songwriter.

Born on August 22, 1995, in London to Albanian-Kosovar parents, Dua Lipa gained international recognition with her self-titled debut album in 2017, which included hits like “Be the One” and “New Rules.” Her second work, “Future Nostalgia,” released in 2020, solidified her status as a global superstar thanks to chart-topping singles like “Don’t Start Now” and “Levitating,” which were recognized with numerous awards, including Grammys and Brit Awards.

“Dua Lipa embodies a contemporary vision of empowerment and freedom that fully connects with Bulgari’s values,” said Laura Burdese, Deputy CEO of the firm, who will assume the general management of the Roman house starting July 1.
“She is a strong and authentic voice who redefines success and, through her art and confidence, inspires women worldwide to embrace their inner strength. We are proud to welcome her as a global ambassador and begin this new and exciting chapter together,” she added.

LVMH acquired Bulgari in 2011 in a deal valued between 4.3 and 5.2 billion euros, which at the time doubled the size of LVMH’s watch and jewelry division.

In its latest results update, LVMH reported a 3% increase in sales for its watch and jewelry division, which includes Bulgari, during the 2025 fiscal year.

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⏰ Published on: February 23, 2026