Editor’s Note
De Beers has cut prices for natural diamonds for the first time in over a year, citing weak demand and pressure from synthetic alternatives. The adjustment focuses on mid-to-high-end stones.
Weak Market Demand Coupled with Impact of Synthetic Diamonds
On January 19, De Beers Group, the global leader in the diamond industry, announced a reduction in its natural diamond pricing. This marks the first time in over a year that the company has taken such a measure within its official pricing system.
This time, De Beers Group did not disclose the specific extent of the price cut but stated that the adjustment would primarily focus on revising the pricing of mid-to-high-end natural diamonds.
