Dua Lipa Becomes Bulgari’s New Global Brand Ambassador

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Editor’s Note

Bulgari has announced pop star Dua Lipa as its new global brand ambassador, a partnership that aligns the brand’s signature bold style with the artist’s confident and creative persona.

Announcement of New Ambassador

Luxury jewelry house Bulgari on Thursday announced popstar Dua Lipa as its new global brand ambassador.

“It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment,” said the British singer and songwriter.
Dua Lipa’s Career

Born on August 22, 1995, in London to Kosovar Albanian parents, Lipa rose to international fame with her self-titled debut album in 2017, which featured hits like “Be the One” and “New Rules.” Her second album, “Future Nostalgia”, released in 2020, solidified her global superstar status with chart-topping singles such as “Don’t Start Now” and “Levitating,” earning her multiple awards, including both Grammy and Brit Awards.

Bulgari’s Perspective
“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values,” said Laura Burdese, Bulgari deputy CEO, who will take on the role of CEO at the Roman house from July 1. “She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace the inner strength. We are proud to welcome her as our global brand ambassador and to begin this exciting new chapter together.”
Corporate Context

LVMH acquired Bulgari in 2011 in a deal valued at approximately €4.3 billion to €5.2 billion, doubling the size of LVMH’s watch and jewelry division at the time. In its most recent trading up, LVMH logged a 3 percent sales uptick across its watches and jewelry division, which includes Bulgari, for the year 2025.

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⏰ Published on: February 20, 2026