Editor’s Note
This article highlights key factors propelling the global gift retail market, from evolving consumer traditions to increased spending power. It also identifies major industry players shaping the sector.
The enhancement of gift-giving traditions and rising interest in unique items are boosting the sales of these products. Furthermore, increasing disposable income and consumer spending power are fueling the growth of the global gift retailing market. Many companies worldwide offer products designed to be presented as gifts. Notable players operating in the market include American Greetings Corporation, Card Factory, Ferns N Petals Pvt. Ltd, Macy’s Inc., and Archies Limited.
Seasonal demand and fluctuations in material prices hinder market growth. Demand for gifts is typically low during post-holiday seasons and economic downturns, while it is high during festivals and holidays. This seasonal demand can negatively impact the manufacturing schedules and profitability of companies operating in the gift market. Additionally, a range of materials, such as plastic, paper, wood, and ribbons, are used to manufacture gift products. Variations in the cost of these materials due to economic events, inflation, logistical issues, and geopolitical factors can adversely affect producers’ final product pricing and profit margins.
The global gift retailing market was valued at USD 4750 billion in 2024. It is projected to grow from USD 491.82 billion in 2025 to USD 630.52 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.61% during the forecast period. Europe held a 37.7% market share in 2024.
In recent years, consumer interest has shifted from generic gifts to personalized items due to their uniqueness. Personalized gifts, such as engraved wallets, custom-designed picture books, and hoodies with special messages, have gained popularity globally. Social media channels have also increased awareness of such gift items, which is one of the growing global gift retailing market trends. Consequently, several companies are prioritizing offering customized products to expand their customer base. Moreover, brands are launching limited-edition gifts available only for a limited time. These products are becoming increasingly popular due to their exclusivity.
In recent years, many companies have been offering gifts such as laptop bags, self-care kits, Bluetooth speakers, and stationery to their business partners, employees, and clients to strengthen connections and leave a positive impression. These gifts are also given to employees to celebrate their achievements and during occasions like Women’s Day and Diwali, accelerating overall gift sales and supporting market growth. Key players are also launching new products to meet consumer demand.
Individuals in various countries are emphasizing sustainable lifestyles and seeking organic and non-toxic products. As consumer awareness of environmental issues like resource depletion and pollution increases, so does the demand for eco-friendly and sustainable gifts. Popular sustainable gift products include bags, recyclable paper notebooks, biodegradable phone cases, and sustainable clothing.
Growing competition and the high cost of luxury gifts hinder market expansion. Many local and international brands offer products in the gift retailing market, significantly increasing competition. These brands use various strategies to attract end-users and generate more revenue. However, intense competition also poses challenges for companies by reducing sales and profitability. Brands must also invest more in research and marketing to differentiate themselves. Furthermore, the high cost of luxury and premium gift products, such as luxury perfumes, diamond necklaces, and exclusive sunglasses, reduces demand among middle- and low-income consumers.
By Product: The market is segmented into greeting cards, jewelry, flowers & chocolates, apparel & accessories, toys & games, home decor, and others. The apparel & accessories segment dominated the global market with an 18.80% share in 2024, favored for their versatility and practicality.
By Category: The market is divided into festival gifts, personal gifts, and corporate gifts. The personal gifts segment held the largest market share in 2024.
By Distribution Channel: The market is categorized into supermarkets/hypermarkets, department stores, online/e-commerce, and others. The online/e-commerce segment is expected to grow at the fastest rate in the coming years.
Europe led the market in 2024 with a value of USD 179.08 billion, driven by deep-rooted gifting traditions, strong demand for premium and eco-friendly items, and a robust luxury retail ecosystem.
North America held the second-largest market share in 2025, valued at USD 137.12 billion, benefiting from high consumer disposable income and trends toward personalization.
Asia Pacific is experiencing rapid growth driven by an expanding middle class, festive gifting customs, and e-commerce penetration.
South America and the Middle East & Africa are also showing growth, supported by tech adoption, tourism, and corporate gifting culture.
Many small and large brands operate in the global market, emphasizing innovation and adapting to changing consumer preferences. They focus on expanding market share by introducing new gift products for various occasions. A broad product portfolio, including toys, chocolates, cards, flowers, and accessories, helps companies increase sales. Additionally, offering customized and eco-friendly products is a trend adopted by several companies. Promotional campaigns and advertising are also used to enhance brand awareness.
Key Companies: American Greetings Corporation (U.S.), Card Factory (U.K.), Ferns N Petals Pvt. Ltd (India), Macy’s Inc. (U.S.), Archies Limited (India), The Walt Disney Company (U.S.).