Editor’s Note
This article provides a snapshot of the global hair accessories market, highlighting its significant projected growth from USD 22.52 billion in 2026 to USD 39.8 billion by 2034. The data underscores the Asia Pacific region’s current dominance in this expanding industry.
The global hair accessories market size was estimated at USD 21.01 billion in 2025. The market is projected to grow from USD 22.52 billion in 2026 to USD 39.8 billion by 2034, exhibiting a CAGR of 7.38% during the forecast period. The Asia Pacific region dominated the global market, securing a 34.94% share in 2025.
Hair accessories are decorative or functional items used to hold, style, secure, protect, or enhance the appearance of hair. They are used in all scenarios, from daily grooming and fashion styling to professional settings, cultural events, and medical or cosmetic needs. The growth of social media platforms, influencers, increased disposable income among women, and celebrity styling have accelerated trend adoption, promoting frequent purchases and consumer demand for new hair accessory designs, thereby expanding the global market share.
Leading companies such as Yiwu SOQ Jewelry Co., Ltd., KOSMART, and Jobkin are continuously focusing on product innovation by launching trend-forward, damage-free, and multifunctional hair-related accessories to keep pace with rapidly changing fashion cycles, driving global market growth.
Recently, sustainability and eco-friendly product development present long-term opportunities. Growing consumer preference and awareness regarding environmental impact are increasing the demand for hair-related accessories made from recycled materials, including plastics.
Based on product type, the market is segmented into wigs & extensions, hair scrunchies, hair clips, hair bands, and others. The hair scrunchies segment dominates the market. Hair scrunchies are widely available for daily grooming and have become a staple fashion accessory due to their ease of wear, comfort, and suitability for various hair types, lengths, and textures. Furthermore, their availability in various colors, prints, textures, and premium materials encourages repeat and collection-based purchases, promoting segment growth.
The global market analysis is segmented by region into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Asia Pacific maintained a dominant share in the hair accessories market, valued at USD 7.3408 billion in 2025, and secured the leading share again in 2026 at USD 7.82004 billion. Rapid urbanization in countries like China and India, along with a growing middle class in China, India, Indonesia, and Vietnam, is increasing spending on household textile products.
The European market is estimated to reach USD 5.26468 billion in 2025, securing the position of the third-largest region in the market.
Germany’s valuation is expected to reach USD 1.00134 billion in 2025, with a CAGR of 8.90% during the forecast period. The growing interest in eco-friendly and ethically manufactured accessories aligns with Germany’s strong sustainability culture, promoting premiumization within this category.