Editor’s Note
This article highlights the launch of Astroglide Lube Plus by Biofilm Inc. and outlines the competitive landscape of the personal lubricant market, where key players are vying for position through innovation and strategic initiatives.
Biofilm INC., a personal lubricant manufacturer based in Vista, California, has launched Astroglide Lube Plus, a new line of lubricant offering long-lasting glide and performance. Major companies include Reckitt Benckiser Group PLC, Mankind Pharma, Biofilm, Inc., Calexotics, Doc Johnson Enterprises, and Kama Sutra Company, among others, focusing on innovation, partnerships, and marketing strategies.
The global sexual wellness products market size was valued at USD 25.01 billion in 2024. The market is projected to grow from USD 26.84 billion in 2025 to USD 44.91 billion by 2032, exhibiting a CAGR of 7.63% during the 2025-2032 forecast period. Asia-Pacific dominated the sexual wellness products market with a 37.42% share in 2024.
Sexual wellness involves exploring sexual pleasure and practicing safe sex using products, such as condoms and lubricants, to support sexual health. The demand for sexual wellness products is increasing significantly due to awareness about sexual health and the rising cases of sexually transmitted infections (STIs) globally. Furthermore, government initiatives to promote sexual health in developed and developing economies and the increasing use of sex toys are driving the growth of the global market.
The COVID-19 pandemic accelerated product sales worldwide, particularly throughout 2020. The crisis increased sales of products such as sex toys and sex dolls, especially through online distribution channels.
Market Size and Forecast:
2024 Market Size: USD 25.01 billion
2025 Market Size: USD 26.84 billion
2032 Forecast Market Size: USD 44.91 billion
CAGR: 7.63% from 2025 to 2032
Market Share:
Asia-Pacific dominated the sexual wellness products market with a 37.42% share in 2024, driven by growing awareness of sexual health, increasing internet access, and rising innovation in contraceptives across India, China, and Southeast Asia.
By product type, sex toys accounted for the largest market share in 2024 due to growing interest in self-intimacy and increasing technological advancements. The condoms segment is expected to grow at the highest CAGR, driven by government initiatives on sex education and product innovations.
United States: Strong product demand is driven by increased sexual health awareness and social acceptance of sexual wellness products such as vibrators, condoms, and lubricants.
China: Rapid urbanization, government initiatives promoting reproductive health, and growing digital penetration support the rising demand for sexual wellness products.
Germany: Growth is supported by the government’s focus on sex education programs and the growing demand for technologically advanced sex tech products.
