Editor’s Note
This article examines Cartier’s pivotal role within the Richemont group, highlighting how its heritage in both jewelry and watchmaking, amplified by social media, drives its success. It also considers the potential risks of such heavy reliance on a single, iconic brand.
In Brief:
- Cartier is estimated to generate more than half of Richemont’s revenue.
- The brand has a rich history in jewelry, but also in watches.
- Social media is driving demand among young consumers.
Design, history, and brand positioning make Cartier an outstanding luxury label – a blessing, but perhaps one day also a curse, for Richemont and its shareholders.
Cartier stands out in the world of branded jewelry: store at the Place Vendôme in Paris.
“Cartier is estimated to generate more than half of Richemont’s revenue.”
