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【Milan, Italy】APM Monaco: The New Collection with Charles Leclerc and Elodie

Editor’s Note

**Editor’s Note:** This article explores the unexpected synergy between Ferrari driver Charles Leclerc and APM Monaco’s new “Automne” jewelry collection, unveiled in Milan. We examine how the speed champion brings poetic authenticity to a line inspired by movement and heritage.

Charles Leclerc and the Charm of “Automne” According to APM Monaco

Giulia Biava — September 5, 2025
There is something strangely poetic about seeing a speed champion narrate a jewelry collection inspired by movement. Yet, when Charles Leclerc speaks of “Automne,” the new line by APM Monaco, everything makes sense.
Baptiste Giabiconi, Elodie, Charles Leclerc, Kika Prette, Arthur Leclerc
APM Monaco chose Milan to unveil a collection that speaks of details, but also of origins. The Monégasque Formula 1 driver Charles Leclerc reveals himself as an ambassador of an elegance that has no seasons, but finds its most complete form in the light of autumn.

APM MONACO2

Rings, bracelets, and necklaces from the new collection play with light as the sea does with the reflections of the sky, while the knurled texture and soft curves of the pieces recall the cobblestones of Mediterranean cities — a subtle yet powerful reminder of the beauty of simple things. For creative director Kika Prette, each jewel is a small fragment of the Côte d’Azur,

“a movement that never stops, even when summer ends.”

Charles Leclerc and Elodie at the APM Monaco event at Lubna Milano
Alongside Elodie, a magnetic voice with an impactful style, Charles Leclerc brings his vision: composed, precise, authentic. The jewels

“are accessories I can’t do without,”

the driver confides, revealing a personal passion for bracelets and rings, faithful companions of his days even away from the track. Of the collection, he declares,

“I like the connection with motorsport — there’s something mechanical in the design, as if each piece could be part of a perfect machine.”

But perhaps his sense of belonging is the most touching element:

“APM is from Monaco, like me. And for this reason, I feel a deep connection,”

says Leclerc. And as the city begins to slow its pace, welcoming autumn and that elegant melancholy that only Milan can evoke, “Automne” becomes a statement of style, personality, and energy.
Jewelry from the “Automne” collection by APM Monaco

APM MONACO3
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⏰ Published on: September 05, 2025