Editor’s Note
**Editor’s Note:** This piece highlights the enduring legacy of a family-run jewelry store in Salamanca, honored with the Generational Handover Award for its blend of tradition and innovation, serving clients from locals to Spanish royalty.
The generational jewelry that ‘gilded’ the Kings of Spain: «Our grandfather was a businessman and saw an opportunity»
With over half a century of history, this family-run jewelry store located on Paseo de la Estación has masterfully combined tradition, innovation, and a personal touch that has won over clients and royalty alike. In early October, its current managers, Nacho and Teresa, received the Generational Handover Award at the III Gala del Comercio de Salamanca.
Nacho and Teresa, current managers of Joyería Cid. (PHOTO AND VIDEO: E. M.)
Elena Martín
Salamanca
18/10/2025 at 06:15h.
At number 11 on Paseo de la Estación, the lights of the Joyería Cid display window reflect on the glass with a warm, familiar glow. They are not just glints of gold or silver, but reflections of a story spanning more than half a century that beats in every ring, every earring, and every smile of those who have entered its door.
There, time seems to stand still. In its showcases and jewelry boxes, the brilliance of the gleaming pieces blends with the kind voice of someone who greets customers by name. Behind the counter are Nacho and Teresa, two young people who have taken over from their mother, Teresa Cid, now retired.
To understand the story of Joyería Cid, one must go back to 1969. It was then, in Ciudad Rodrigo, that a man with a sharp business eye and very skilled hands, José Ignacio Cid Méndez, a ‘visionary and tireless worker,’ founded the first jewelry store under this name.
Once the shop was established, José Ignacio Cid understood that the true value of Joyería Cid lay not only in the metal, but in the emotions experienced within its four walls. That small workshop, built with sacrifice and faith in the future, was the first heartbeat of a story that continues to shine today.
On October 1, 1994, her daughter Teresa Cid decided to continue the family legacy and opened the doors of Joyería Cid in Salamanca. Although the change of city posed a new challenge, Joyería Cid already had a refined clientele and established competition. Teresa won the hearts of the people of Salamanca with something time cannot imitate: closeness, honesty, and passion for what she did.
Three decades later, the jewelry store has become a local emblem and a space where the most valuable asset—trust—has been the best showcase.
Last year, Joyería Cid celebrated its 30 years in Salamanca with an emotional party surrounded by clients, friends, and family. More than 120 people gathered to pay tribute to a story of shared effort. But that gathering was not only a celebration, but also a turning point: Teresa Cid, the second generation, officially handed over the reins to her children, Teresa and Nacho.
Now, a year later, her children recall the emotion of being able to run such a valuable business. In fact, this value, based on the closeness they have with their clientele, is what they emphasize most to LA GACETA and has been forged over years, between counters, workshops, and conversations with lifelong customers.
Recently, in early October, this handover was recognized with the Generational Handover Award at the III Gala del Comercio de Salamanca, an award that honored the work, continuity, and adaptability of a family that has managed to keep its essence alive throughout this time.
Joyería Cid has taken the art of goldsmithing beyond local shop windows, turning each piece into a symbol of distinction and tradition. Its creations have been part of historic moments and high-protocol ceremonies, carrying the name of Salamanca and its artisanal mastery to unexpected corners. So much so that it was commissioned to create the protocol gifts for the XV Ibero-American Summit in 2005, as well as the cufflinks and necklace that the Salamanca City Council gave to the Kings of Spain, Felipe and Letizia, on the occasion of their wedding.
Beyond the metals and precious stones within its four walls, what distinguishes Joyería Cid is the human touch.
Many of their clients are now friends and families who come generation after generation to buy a wedding ring, a pendant for a child’s birth, or earrings for an anniversary.
A legacy that will continue to shine.