Editor’s Note
As 2025 approaches, a vibrant trend is blooming in Lima’s Rímac district: a surge in demand for yellow flowers, cherished as symbols of prosperity and joy for the new year. This brief report captures the festive spirit and commercial buzz defining the final hours before the celebration.
With just hours to go before celebrating New Year 2025, the flower market in Rímac is experiencing high sales expectations, driven by a trend that has taken hold in recent days: yellow flowers. This color, associated with prosperity, joy, and new beginnings, has become the favorite of Peruvians to decorate their homes for one of the most anticipated celebrations of the year.
In addition to the boom in yellow flowers, traders in this sector have also experienced growth in the variety of arrangements and combinations that customers are seeking for this season. Fresh flower arrangements, accompanied by details such as golden ribbons and decorative elements, have become popular options for those who want to take the celebration to another level.
This increase in demand not only reflects a cultural tradition but also a shift in consumer preferences, who seek more personalized and original experiences to welcome the new year.
Oscar Sánchez, commercial representative of the Rímac Flower Market, indicated that the first week of December saw high movement in the purchase of yellow flowers. However, it is expected that in these days the influx of traders, who are looking for various flower varieties to bid farewell to 2024, will increase even more.
In light of this, he mentioned that despite this year’s weather conditions due to frost and water scarcity, flower production in general has not suffered a decline, so this December an increase of approximately 10% in sales compared to 2023 is expected.
Elvia Geldres Alcalde, general manager of Boho-taller floral, provided details on the demand for flowers in the market and which are the most preferred in homes during these holidays.
According to her, in the flower market, prices vary depending on the variety and proximity to special dates, such as New Year. For example, yellow roses, which are in high demand during this season, sell for between S/ 40 and S/ 50 per package of 24 units, although this price can increase by up to 50% closer to the date.
Other popular products, such as sunflowers, range from S/ 15 to S/ 20 per dozen, depending on whether they are closed or already bloomed.
Flowers such as gladioli and gerberas also have accessible prices, between S/ 8 and S/ 18 per dozen, while yellow pompons sell for between S/ 8 and S/ 20.
In the case of floral arrangements, prices can vary between S/ 20 and S/ 60, depending on the type of bouquet and the number of flowers included.
In December, flower sellers face a significant investment to stock their businesses, especially due to the increase in demand for year-end celebrations. Wholesalers acquire a variety of products, which implies higher spending.
Despite these challenges, florists remain optimistic, as the market is well-stocked and demand for the New Year remains strong.
A fact revealed by Oscar Sánchez is that this year there has also been growth in the buying and selling of flowers through the web portal ‘Mercado de Flores’, which has more than 45 affiliated wholesalers and retailers.