Editor’s Note
This article highlights Jaipur’s esteemed position in the global gemstone and jewellery trade, as exemplified by the legacy brand Navratan. It underscores how deep-rooted tradition, when combined with craftsmanship and authenticity, can build a reputation that resonates with connoisseurs worldwide.
Located in the very core of Jaipur, the Pink City, with its rich background and strong gemstone trade, Navratan has become a household name in the world of the gemstone industry and is synonymous with authenticity, elegance, and excellence. What started small and was anchored in tradition has developed into a reputable brand that serves connoisseurs, collectors, and jewelry lovers across continents.
An organization that values its heritage equally to the creativity of its innovation is a rarity in an industry, and Navratan is a shining example of quality, openness, and classic design. Here is the tale of how a Jaipur-based brand carved its niche in the global arena.
Jaipur has always been known as the hub of the gemstone and jewelry business in India. The city boasts millennium-old craftsmanship, talented masters, and a well-developed market for colored stones, which is why the city is a great combination of tradition and business. This is the place where Navratan was born, inspired by the royal heritage of the city and its craftsmanship.
From the bustling marketplace of Johari Bazaar (which means the market of gemstone experts) to the reserved design studios of master gem cutters, Navratan has adopted the essence of the gemstone culture in Jaipur and made it a brand that respects tradition while simultaneously adopting a modern outlook.
With ambivalence tainting most aspects of a market, Navratan has stood out because of its uncompromising adherence to authenticity. All gemstones sold by Navratan come certified, natural, and ethically procured—a guarantee that has won the confidence of thousands of customers worldwide.
The transparent nature of pricing, quality grading, and customer education makes the brand unique. Whether it’s a bright Blue Sapphire or a magical Cat’s Eye, buyers are fully informed about the origin, treatment, and astrological significance, empowering them to make a sound choice.
Although the soul of Navratan is still based in Jaipur, its reach has expanded across frontiers. The brand has enabled the accessibility of premium Indian gemstones for the global population, whether in New York or London, Dubai or Sydney, through a strong online presence and the ability to ship products internationally.