Editor’s Note
This article explores Fenty Beauty’s strategic expansion into new African markets, highlighting the complex challenges the brand faces on the continent, including those stemming from its association with luxury conglomerate LVMH.
Angola, Ivory Coast, Nigeria
“Rihanna’s Fenty Beauty expands from Lagos to Luanda”
Fenty Beauty’s cosmetics will soon be sold in French-speaking Africa for the first time. But the brand has been struggling to make its mark on the continent, and ironically that is partly down to its main backer, the luxury giant LVMH.
