Editor’s Note
This opening highlights the strategic expansion of luxury retail in key regional markets, as department stores like Lotte enhance their high-end portfolios to cater to affluent local clientele.
Lotte Department Store has announced the opening of a Bulgari boutique at its Incheon branch. The opening of this Italian luxury jewelry and watch brand signifies Lotte’s strategy to strengthen its high-end jewelry offerings and attract affluent customers in the Incheon area.
This move follows recent openings of other luxury jewelry brands like Van Cleef & Arpels and Graff at Lotte Department Store locations. The retailer has stated its ambition to become a premier destination for high jewelry, often referred to as a “high jewelry mecca.” The Incheon Bulgari opening is part of this broader expansion plan within the Korean market.
