Editor’s Note
Prada’s “Eternal Gold” collection redefines luxury by merging timeless elegance with a commitment to sustainability. This campaign highlights how innovation in fine jewelry can embody both empowerment and responsibility.
The Eternal Gold campaign captures the essence of transformation and empowerment. Prada, renowned for its innovation and elegance, presents its latest fine jewelry collection, Eternal Gold. This extraordinary collection showcases the Italian house’s commitment to sustainability and responsible luxury.
Crafted from 100% certified recycled gold, Eternal Gold embodies the fusion of traditional craftsmanship and contemporary design. This sustainable fine jewelry collection surpasses environmental standards within the luxury industry. Embracing the principles of responsible jewelry production, Eternal Gold features ethically sourced gold and adheres to the Responsible Jewellery Council’s “Chain of Custody” standards.
Prada ensures transparency in the production process through the Aura Consortium Blockchain platform. The campaign celebrates diversity and individuality, featuring prominent figures such as Amanda Gorman, Somi Jeon, and Maya Hawke.
The collection offers a variety of designs, including the iconic triangular motif, heart motifs, snake bracelets, and chain necklaces. The use of 100% certified recycled gold reduces the need for new gold mining and supports environmental preservation.
Through partnerships with Rubel & Ménasché and renowned suppliers, Prada guarantees traceability and authenticity throughout the production chain. Eternal Gold incorporates small diamonds, ensuring responsible sourcing and ethical practices.
Prada’s Eternal Gold collection in rose gold represents a revolutionary approach to fine jewelry. With its sustainable practices, ethical sourcing, and captivating designs, this collection exemplifies Prada’s dedication to responsible luxury.
*IMAGE: Courtesy Prada
