Editor’s Note
This article announces a special “Premium Fair” event by bridal jewelry retailer Ginza Diamond Shiraishi, detailing its duration, locations, and exclusive purchase benefits.
Bridal jewelry specialty store “Ginza Diamond Shiraishi” (operated by NEW ART SEEMA Co., Ltd., headquartered in Chuo-ku, Tokyo; President: Tetsuya Shiraishi), which boasts Japan’s largest number of sales contracts and operates 44 stores nationwide and 3 overseas, will hold the “Premium Fair” at all Ginza Diamond Shiraishi stores from Wednesday, January 2, 2019, to Sunday, March 3, 2019.
This fair offers numerous limited-time benefits for purchases, including high-grade special loose diamonds sourced by buyers stationed in Israel, the global diamond market, as well as original ring pillows and jewelry pouches.
Furthermore, based on a 2016 “Survey on Marriage Awareness” (*) which found that “design (65.7%)” ranked first among factors considered important when choosing a diamond ring, the store will present a free-size proposal-specific ring called the “Smile Proposal Ring” as a bonus to male customers who visit alone and purchase a loose diamond. This ring allows the couple to later choose the ring design together. This initiative was created to fulfill two common desires: “Men want to propose with a ring but don’t know the woman’s design preference,” and “Women want to be proposed to with a ring but want to choose a design they are satisfied with.”
Additionally, all visiting customers will receive a hand cream containing diamond powder, jointly developed by Ginza Diamond Shiraishi and the aesthetic salon “La Parler.” We sincerely look forward to your visit.
(*)… “Survey on Marriage Awareness” released by Ginza Diamond Shiraishi on January 20, 2016.
• A hand cream containing diamond powder, jointly developed with aesthetic salon “La Parler,” will be presented to all visitors!
• High-grade diamonds, a unique offering made possible by Ginza Diamond Shiraishi’s local subsidiary in Israel, are available for a limited time.
• A must-see for men considering a proposal! A free-size proposal-specific “Smile Proposal Ring” is offered as a purchase bonus.
• Limited to the fair period! Two types of “Premium Fair Limited Engraving” to inscribe both partners’ names on the ring are available.
• Target Stores: All Ginza Diamond Shiraishi stores (44 domestic stores)
• Period: Wednesday, January 2, 2019 – Sunday, March 3, 2019
1. Diamond Rich Care Hand Cream: An original hand cream jointly developed by Shiraishi, which has a local subsidiary in Israel for direct diamond sourcing, and “Aesthetic Salon La Parler.” It contains diamond powder (base ingredient) and Dead Sea salt, leading to non-greasy, moist, and radiant skin. (While supplies last)
2. Original Waffle Balls & Herbal Tea: To allow customers to enjoy a relaxed ring selection during the fair period, crispy waffle balls and mild herbal tea are provided. (While supplies last)
1. Engagement Ring Purchase Bonus: Limited-time Special Loose Diamonds. Special diamonds are prepared wishing for the bride’s happiness. Leveraging its local subsidiary in Israel, Ginza Diamond Shiraishi procures high-grade diamonds. (While supplies last)
2. Wedding Ring Purchase Bonus: Ring Pillow or Jewelry Pouch. Customers can choose either an original ring pillow designed with a flower motif to gently wrap jewelry, or a jewelry pouch that can hold three rings and includes a hook for necklaces and a drawstring bag. (While supplies last)
3. For Men Purchasing a Loose Diamond Alone: Proposal Ring (Setting). A size-adjustable ring prepared for proposals, which can be engraved with a date and initials. The purchased diamond is set into this ring, and later the diamond is transferred to the engagement ring design chosen together by the couple. (While supplies last)
• Fair Period Limited: Premium Fair Limited Engraving. Limited-design engravings “&Heart” and “Heart Smile” are available. The subtle heart motifs make these limited designs charming. (Engraving is charged.)
• Quality Providing Diamonds with the Highest “Ultimate” Rating: Going beyond the traditional “4C” diamond quality evaluation standards, the store implements the “Sarine Report,” a new report evaluating a diamond’s brilliance. Even among diamond rough selected from leading polishing companies worldwide, few receive the highest Ultimate rating. It has been proven that over 90% of the diamonds procured by Ginza Diamond Shiraishi that qualify for a Sarine Report receive the Ultimate rating.
• Procuring and Selecting the Highest Quality Diamonds from Around the World: The company has a local subsidiary, Israel Shiraishi, at the Israel Diamond Exchange, one of the world’s three major diamond markets. With resident buyers constantly checking exchange rates, they can procure high-quality diamonds at customer-friendly prices by reducing distribution costs.
