【Geneva, Swit】EPHJ: Ownership Change Under the Banner of Continuity

Editor’s Note

The EPHJ trade fair, a global leader in high-precision industries, is entering a new era under the ownership of Easyfairs. This transition is guided by a commitment to uphold the event’s unique legacy and spirit.

Easyfairs - EPHJ-1
Geneva Trade Fair Goes to Easyfairs – With a Promise to Preserve the Legacy

The EPHJ, the world’s leading trade fair for high precision, is turning a new page with Easyfairs as its new owner – driven by the will to preserve the spirit of the fair.

Founders Pass the Baton

The founders of EPHJ, André Colard and Olivier Saenger, have decided to hand over their operational responsibility. Together with their partners, they arranged the succession for one of Europe’s most significant industrial trade fairs. The goal was to find a custodian who would ensure continuity – without diluting the character of the fair. The choice fell on Easyfairs, an internationally experienced trade fair organizer, which is now the owner of EPHJ.
The EPHJ is the largest trade fair in Switzerland and a world leader in the field of high precision. Yesterday, it opened its doors again in Geneva – with around 800 exhibitors and over 23,000 professional visitors. Year after year, it brings together players from the watchmaking industry, microtechnology, medical technology, and jewelry manufacturing.

A Fair That Has Grown With the Industry
“After 22 years of passionate development work, the moment had come for us to pass the baton,” explain Colard and Saenger. “This decision is part of a natural transition that aligns with our own life paths – and it consistently pursues the goal of securing a stable future for EPHJ. We are proud of what has been achieved and are convinced that we have found the right partner in Easyfairs.”

The fair has always grown in close cooperation with its exhibitors. This partnership-based understanding is also intended to remain defining in the future.
Easyfairs brings extensive experience with industrial trade fairs – and takes over EPHJ with the stated intention of preserving its identity. This means concretely: The fair remains in Geneva, retains its focus on high precision, and continues to see itself as a catalyst for innovation in its traditional industries. The spirit of the event – characterized by openness, hospitality, and professionalism – is also to be preserved.

Continuity in the Team – New Impulses in Development

The existing organizational team under the leadership of Alexandre Catton remains fully in office. This also preserves the connection to players from industry, research, and development – both nationally and internationally. The change in ownership opens up new development opportunities without calling the proven foundations into question.

“For us, it is an honor to continue the legacy of such an established event,” emphasizes Roland Brand, CEO of Easyfairs for the DACH-Italy region. “EPHJ is the showcase for the excellent know-how of the Swiss high-precision industry. Its specialization and quality fit perfectly into our portfolio, which now includes 30 industrial trade fairs at key locations. Our goal is to build on the foundation laid by the founders – with respect for the identity of the fair and with a view to its international development.”
EPHJ ambiance

The EPHJ will continue to be a fair “by professionals for professionals,” Brand added.
With this seamless transition, EPHJ underscores its long-term commitment: a trade fair with a clear stance, true to its roots and open to the future.

FAQ: What You Should Know About EPHJ and the Handover

What is EPHJ?
EPHJ is a trade fair for high-precision technologies in the fields of watches, jewelry, microtechnology, and medical technology. It takes place annually in Geneva.
Who is the new owner?
Easyfairs, a Europe-wide organizer focused on industrial trade fairs, is taking over the fair from founders André Colard and Olivier Saenger.
Will the fair remain in Geneva?
Yes. The new owner expressly commits to the Geneva location and the fair’s previous orientation.
Will anything change for exhibitors and visitors?
No – at least not in character or organization. The existing team remains, and the fair is to develop organically.
What does Easyfairs expect from the acquisition?

ID-Reader der Serie ID-600: Qualitätsprüfung

A strengthening of its own portfolio in the industrial production sector as well as new impulses for the international reach of EPHJ.

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⏰ Published on: June 04, 2025