Editor’s Note
This article highlights the upcoming ‘Le Pop Up Parisien’ event, where Senegalese jewelry brand Imaara, co-founded by Fatita Bocoum, joins designers So’Fatoo and Sisters Of Africa for a private sale in Paris on December 2-3, 2023. Following a successful North American tour, the event aims to connect with the Senegalese and African diaspora, celebrating sisterhood and Senegalese craftsmanship.
Fatita Bocoum, co-founder of Imaara, a Senegalese jewelry house specializing in 18-carat gold-plated pieces, is presenting ‘Le Pop Up Parisien’ alongside several Senegalese designers, including @sofatoo and @sisterofafrica. The event takes place on December 2 and 3, 2023, at 18 rue Ferdinand Duval (Showroom Romeo) from 11 AM to 7 PM. Following the success of their North American tour last June, Senegalese brands Imaara and So’Fatoo are renewing the experience, this time in Paris. On December 2 and 3, the two brands, accompanied by Sisters Of Africa (another Senegalese brand), are organizing a private sale in Paris to connect with their communities in the French capital. This private sale, under the sign of sisterhood, aims to bring a touch of Senegal to the Senegalese and African diaspora.
In an interview with Salah-Eddine Gakou, Fatita Bocoum discussed the jewelry industry and her ambitions for Imaara, founded in 2018. She stated: