Editor’s Note
While Shenzhen is globally renowned as an electronics hub, this article spotlights its lesser-known but equally dazzling identity as a center for gold and jewelry. The Shuibei Gold Market stands as a testament to the city’s diverse economic landscape, offering a glimpse into a world of commerce that rivals its tech fame in scale and spectacle.
(Shenzhen, January 9) When people think of Shenzhen, electronics often come to mind. However, in the Shuibei area of Luohu District, Shenzhen, lies another widely known kingdom of gold and jewelry. It boasts Asia’s largest gold market, attracting countless consumers and industry players. The scene of gold and jewelry sales in the Shuibei Gold Market is astonishing. Statistics show that if you spent one minute at each shop, it would take a whole week to explore the entire market.
The dazzling sight on the underground floor of the local landmark, Jinzhan Jewelry Plaza, often leaves first-time visitors gasping in amazement.
described a reporter from Hong Kong’s Commercial Daily.
With advancements in gold craftsmanship, the Shuibei market caters to the demands of young people. Innovations such as hard gold techniques, 5D processes, and color-inlaying technology have given gold jewelry more design appeal, making it highly favored by the youth.
Furthermore, compared to the expensive prices of branded gold jewelry, Shuibei offers extremely high value for money.
said Chen Yanjie.
Shuibei’s success is no accident. After Shenzhen became a Special Economic Zone, it attracted a large number of Hong Kong jewelry manufacturers to relocate their factories there, including well-known brands like Chow Tai Fook and Chow Tai Seng. In 1989, the Shenzhen municipal government positioned the jewelry industry as a pillar industry, driving the vigorous development of the Shuibei market.
Huang Youhua, Vice President of the Shenzhen Taiwanese Business Association Luohu Fellowship, stated that the scale of the Shuibei market is staggering, with a street stretching about two to three kilometers long and housing over ten thousand businesses.
he pointed out.
Consumer protection in the Shuibei market is equally trustworthy. Every piece of jewelry comes with an appraisal certificate to ensure quality. Businesses even have testing centers where the authenticity of jewelry can be verified in just 3 to 5 minutes.
Vice President Huang added.
He further stated that the gold prices in the market are cheaper than outside, with a difference of about 50 RMB per gram. Discounts on gemstone products can be as high as 30-40% off.
As Asia’s jewelry center, the Shenzhen Shuibei market eliminates many middlemen and their markups, making it the best choice for people looking to ‘dig for gold’.